Posted by Melody McKinnon on November 18th, 2014
The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada finally embraces the Internet as a convenient alternative to conventional shopping.
“Doing all or some of our holiday shopping online is now the new norm in Canada,” said FedEx Express Canada President, Lisa Lisson. Read more »
Posted by Melody McKinnon on November 12th, 2014
The data is flowing in for the 2014 holiday season and we’re seeing more numbers for Canada than ever before. For this article, we’re focusing on which Canadians are buying what.
How important are these insights into Canadian holiday shopping habits? VERY important, when you consider Canadians spent $2.8 billion online in December 2012, and you can bet that’s peanuts compared to what will be spent in December, 2014. MasterCard’s annual survey indicates 51% of Canadians will shop online in 2014, spending an average of $551 on gifts overall.
Plus, there are differences between the US & Canada when it comes to gift shopping so you can’t rely on US data for Canadian campaigns. For example, RetailMeNot’s 2014 consumer survey indicates Canadians love to give food and entertainment gifts (63%), whereas the American top gift choice is clothes (67%). Read more »
Posted by Melody McKinnon on October 27th, 2014
Visual indications that a business is located in Canada draws the eye of Canadian online shoppers. The Internet is a noisy place where we can all use something extra that allows us to be heard over the crowd.
To help you grab the attention of Halloween shoppers in Canada, we’ve designed a few Canadian-theme banners. Simply save the banners to your computer, open them in your favourite design program and add text. There’s room at the bottom of the “Happy Halloween” poster for you to brand it before sharing it on your website or on social media networks. Read more »
Posted by Melody McKinnon on October 1st, 2014
$500 Fabulous Fall Cash Giveaway!
We’d love to give you some cash to be thankful for this Fall. We’ve sponsored another giveaway to give you a chance to win $500 cash via PayPal. Read more »
Posted by Melody McKinnon on September 30th, 2014
Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated.
There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The final outcome will depend on how well the program is matched to your website visitors and how good you are at affiliate marketing in general. You will also want to consider seasonal shopping, which starts earlier online to allow for shipping time. “Seasonal” can be anything from calendar holidays to actual seasons, such as promoting hotel affiliates during the Summer vacation months. “Back to school” had a heavy influence on August sales on the B2C front, with many businesses also taking advantage of sales on electronics and supplies.
A little inside info can go a long way in affiliate marketing. Read more »