Posted by Melody McKinnon on August 15th, 2015
The second quarter holds the most important data for many online merchants, mostly due to timing. By the time Q3 data is released, online retailers have already planned and executed their holiday shopping sales and marketing strategy. This year, the Magento Canadian benchmark data for the second quarter (April, May and June) of 2015 indicates a considerable upward trend across the board, with a 141.35% increase in sales compared to Q2, 2014.
Demac Media sums up the purpose of this data in its introduction, “Knowing where you stand and how to stand-out is the key to remaining competitive in digital retail.”
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Posted by Melody McKinnon on August 7th, 2015
The Rakuten Linkshare Affiliate Network has released its online sales data report for the second quarter of 2015. The insights gained come just in time for us to tweak our websites and practices as holiday shopping begins. A number of Canadians have been known to start Christmas shopping online as early as August! Read more »
Posted by Melody McKinnon on August 4th, 2015
The low loonie should make this a very lucrative back-to-school “season” for Canadian retailers offline and online. In fact, it’s possible you could bring in some American shoppers and turn them into loyal customers. eCommerce brings the World to our doorstep and the low Canadian dollar invites them in. Read more »
Posted by Melody McKinnon on July 21st, 2015
The low Canadian dollar is such great news for businesses in this country, and online retailers are no exception. It encourages Canadians to shop at home instead of running to the US for everything, but the benefits don’t stop there.
You now have a rare opportunity to lure American shoppers to your online store. Read more »
Posted by Melody McKinnon on July 14th, 2015
Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Self-Publishing Books 101: A Step-by-Step Guide to Publishing Your Book in Multiple Formats, a free eBook by experts Shelley Hitz and Heather Hart. It’s an info-packed 166 pages that will leave you ready, willing and able to hit the ground running.
“Whether you are just getting started or already have experience in self-publishing, we are here to be your virtual coaches,” Shelley & Heather write. “Helping you from the start to the finish — writing, formatting, book cover design, choosing a publisher, publishing in various formats, and finally marketing your book.” Read more »
Posted by Melody McKinnon on June 27th, 2015
Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated.
There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. Read more »
Posted by Melody McKinnon on June 19th, 2015
One of the most challenging parts of starting an online business in Canada is choosing a profitable niche. We have less competition within our borders than we would in large markets like the US. However, we still need to select products that are in demand, while not being in a saturated niche or easily obtained locally. We also have to stay away from items easily obtained from the US (such as those that ship inexpensively in an envelope). Read more »
Posted by Melody McKinnon on June 11th, 2015
Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while eCommerce and multichannel options are expected as part of a satisfying shopping experience, they aren’t replacing the in-store experience. In fact, 70% claim that over 50% of purchases are still made in their store. Read more »