Checklist: Choosing a Website Host for your Canadian Business ©

I’ve been doing a lot of research into website hosting lately, as I prepare to move to a more robust, reliable host. In doing so, I have come up with a list of considerations involved with reviewing each hosting option. I’ve expanded upon that here in the hopes of helping more Canadian companies find hosting that will provide a solid foundation to build their internet business on. Read more »

Is Canada’s Publishing Industry Headed for an “eBookalypse”? ©

Print book sales revenue is on the decline. That has many Canadian publishers, book retailers, and even literacy advocates in a panic. The good news, however, is that people aren’t reading less, they’re just reading differently. Read more »

Top 10 Earning Affiliate Programs for March, 2015 ©

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated. Read more »

Canadian Mobile eCommerce (mCommerce) to Grow in 2015 ©

According to a recent retail forecast from The Centre for Retail Research, online shopping via mobile device (tablets and smartphones) will increase in Canada to 16.2% in 2015, up from 11.3% in 2014. Read more »

10 Spring Cleaning Tips and Tools for your Website or Blog ©

There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and give it an honest evaluation.  We’ll get you started with the following tips and tools. Read more »

2015 North American eMail Marketing Trends ©

2015 North American eMail Marketing Trends

eMail marketing continues to be one of the most effective ways to reach consumers online, in spite of the countless social marketing options available today. Inbox Marketer, a Canadian eMail marketing company, has published a new report summarizing the latest trends and benchmarks for North American eMail marketing based on their B2C and B2B clients. The 2015 eMail Marketing Benchmark Report can be consulted as a guide to improve the result from our own eMail marketing.

5 Major Factors Impacting eMail Marketing in North America in 2015 Read more »

Top 10 Benefits of a Remote (Telecommuting) Staff ©

Of all the things the Internet has done for society, changing the image of the workplace is one of the most exciting. Canadian businesses are embracing the idea of remote workers, due to increasing evidence of the many benefits of a flexible workforce. Research and guidance is also increasing in Canada as more businesses explore telecommuting and virtual commuting. Organizations like WORKshift are expanding to provide guidance on a national level.

The number of benefits companies enjoy with a remote workforce are impressive and far-reaching. Read more »

Book Review – Leadership for Einsteins by Dr. Jim Sellner

Leadership for Einsteins: How Smart Leaders Bring Out The Genius In People
By Canadian Author, Dr. Jim Sellner,

There is no industry more in need of unique, effective leadership skills than Internet technology, and it can be the defining factor between success and failure for Canadian businesses. Leaders and managers in this sector are often expected to inspire and nurture an introverted, analytical, yet creative personality. However, management doesn’t know what they do or how they do it, and they just don’t get them on a personal or professional level. The personality group is largely their complete polar opposite and they are notoriously difficult to reach even by their peers.

Yet it’s this group that a company must nurture and encourage most if they are to have any hope of competing in the online world. These are the employees who are often disengaged and untapped, leading to high turnover rates instead of the anticipated innovation and competitive advantage. This is the group with the most potential to be a valuable asset to your company, if only you can bring out their inner Einstein.

The beauty of the techniques in this book, though, is they can be applied to anyone so they too can reach their full potential. It might be your eCommerce Specialist or the Administrative Assistant – virtually everyone has an inner genius just waiting to be discovered, appreciated, and converted into profit. Read more »

Canadian Stores Can Grab Global Online Shoppers (Statistics) ©

There has been much concern about Canadians cross-border shopping in the U.S. since the World embraced eCommerce. More than 90% of Canadians shop across the border these days, justifying that concern, but it’s not so bad compared to the 82% global average. It’s important to note that Americans and those residing in other countries also cross-border shop online and much of it is done in Canada. We’re not a leading online destination today, but we could be tomorrow. Read more »

2015 Top Digital Marketing Opportunities in North America

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this year. Read more »

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