Western Canada Leads 2014 Holiday Season in Online Shopping ©

The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada finally embraces the Internet as a convenient alternative to conventional shopping.

“Doing all or some of our holiday shopping online is now the new norm in Canada,” said FedEx Express Canada President, Lisa Lisson. Read more »

2014 Online Shopping for the Holidays in Canada (Statistics) ©

The data is flowing in for the 2014 holiday season and we’re seeing more numbers for Canada than ever before. For this article, we’re focusing on which Canadians are buying what.

How important are these insights into Canadian holiday shopping habits? VERY important, when you consider Canadians spent $2.8 billion online in December 2012, and you can bet that’s peanuts compared to what will be spent in December, 2014. MasterCard’s annual survey indicates 51% of Canadians will shop online in 2014, spending an average of $551 on gifts overall.

Plus, there are differences between the US & Canada when it comes to gift shopping so you can’t rely on US data for Canadian campaigns.  For example, RetailMeNot’s 2014 consumer survey indicates Canadians love to give food and entertainment gifts (63%), whereas the American top gift choice is clothes (67%).  Read more »

November Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and international holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

Free Canadian Blank Banners for Halloween Campaigns

Visual indications that a business is located in Canada draws the eye of Canadian online shoppers. The Internet is a noisy place where we can all use something extra that allows us to be heard over the crowd.

To help you grab the attention of Halloween shoppers in Canada, we’ve designed a few Canadian-theme banners. Simply save the banners to your computer, open them in your favourite design program and add text. There’s room at the bottom of the “Happy Halloween” poster for you to brand it before sharing it on your website or on social media networks. Read more »

2014 Canadian eMail Marketing Trends ©

Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results. Read more »

Free eBook: Content Marketing Guide and Success Stories

Free eBook: Content Marketing Guide and Success StoriesEach month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc.

Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to produce and leverage content for conversions. They’re still writing marketing copy and wondering why they’re not seeing the astounding results others claim to enjoy from content marketing. Read more »

October Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and International holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

Win Some Cash to be Thankful for this Fall!

$500 Fabulous Fall Cash Giveaway!

We’d love to give you some cash to be thankful for this Fall. We’ve sponsored another giveaway to give you a chance to win $500 cash via PayPal. Read more »

Top 10 Earning Affiliate Programs for August, 2014 ©

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated.

There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The final outcome will depend on how well the program is matched to your website visitors and how good you are at affiliate marketing in general. You will also want to consider seasonal shopping, which starts earlier online to allow for shipping time. “Seasonal” can be anything from calendar holidays to actual seasons, such as promoting hotel affiliates during the Summer vacation months. “Back to school” had a heavy influence on August sales on the B2C front, with many businesses also taking advantage of sales on electronics and supplies.

A little inside info can go a long way in affiliate marketing. Read more »

Get Halloween Website Traffic (Plus 2014 Canadian Statistics)

Canadian Retail Halloween Spending [Statistics] - Copyrighted ImageAs Canadian businesses begin to focus on the 2014 holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching the internet for Halloween topics can make it well worth promoting online, and the earlier the better.  Just about 78% of Canadians who dress up will start planning as much as two months in advance, according to the 2014 Value Village Halloween Survey, and the 40% who decorate will want to get an even earlier start.

Halloween is a Big Deal in Canada

“Halloween has quickly become one of the largest shopping seasons of the year, with individuals spending upwards of $60 just on their costumes,” says Jeffrey Schwartz, Executive Director of Consolidated Credit Counseling Services of Canada.

Halloween Statistics from Consolidated Credit Counseling Services of Canada: Read more »

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