2014 Canadian eMail Marketing Trends ©

Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results. Read more »

Free eBook: Content Marketing Guide and Success Stories

Free eBook: Content Marketing Guide and Success StoriesEach month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc.

Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to produce and leverage content for conversions. They’re still writing marketing copy and wondering why they’re not seeing the astounding results others claim to enjoy from content marketing. Read more »

October Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and International holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

Win Some Cash to be Thankful for this Fall!

$500 Fabulous Fall Cash Giveaway!

We’d love to give you some cash to be thankful for this Fall. We’ve sponsored another giveaway to give you a chance to win $500 cash via PayPal. Read more »

Top 10 Earning Affiliate Programs for August, 2014 ©

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated.

There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The final outcome will depend on how well the program is matched to your website visitors and how good you are at affiliate marketing in general. You will also want to consider seasonal shopping, which starts earlier online to allow for shipping time. “Seasonal” can be anything from calendar holidays to actual seasons, such as promoting hotel affiliates during the Summer vacation months. “Back to school” had a heavy influence on August sales on the B2C front, with many businesses also taking advantage of sales on electronics and supplies.

A little inside info can go a long way in affiliate marketing. Read more »

Get Halloween Website Traffic (Plus 2014 Canadian Statistics)

Canadian Retail Halloween Spending [Statistics] - Copyrighted ImageAs Canadian businesses begin to focus on the 2014 holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching the internet for Halloween topics can make it well worth promoting online, and the earlier the better.  Just about 78% of Canadians who dress up will start planning as much as two months in advance, according to the 2014 Value Village Halloween Survey, and the 40% who decorate will want to get an even earlier start.

Halloween is a Big Deal in Canada

“Halloween has quickly become one of the largest shopping seasons of the year, with individuals spending upwards of $60 just on their costumes,” says Jeffrey Schwartz, Executive Director of Consolidated Credit Counseling Services of Canada.

Halloween Statistics from Consolidated Credit Counseling Services of Canada: Read more »

The Top 8 Pages to Optimize on B2B Websites

Business to Business (B2B) marketing is challenging.  As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet.  That makes each and every website visit a precious accomplishment.  The last thing we want to do is lose these elusive buyers to a bad website experience.

In a new benchmark report from Ascend Marketing and Jackson Marketing Group, B2B marketers ranked the most important website pages they optimized in the past year.   This peek into the strategies of expert marketers can guide us in optimizing our own websites for the unique B2B buying cycle. Read more »

British Columbia Benchmark: Marketers Online (With Infographic)

A recent Ipsos poll done in cooperation with the BC Association of Integrated Marketers, reached into the minds of British Columbia marketing professionals. The resulting statistics provide insight into the practices, concerns and information sources of these Canadian experts. Read more »

Free eBook: Let’s Get Digital – How to Sell Online ©

Let's Get Digital: How to Sell OnlineEach month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Let’s Get Digital: How to Sell Online, a free eBooklet by expert, Madison Jacobs.

Small businesses in Canada are seriously lagging behind in selling online. They’re either too intimidated due to lack of knowledge, or they’ve tried and had minimal success. This eBooklet tackles both issues by teaching sellers how online selling is different from offline selling. Read more »

82% of Online Canadians Shopped Online Recently ©

The latest Ipsos Canadian Inter@ctive Reid statistics indicate that 82% of all online Canadians have shopped online in the past year, spending an average of $954. Older Canadians are joining the younger generation in online shopping, but young Canadians are more likely to use mobile devices. The report brings encouraging news for eCommerce in this country as we head into the 2014 holiday shopping season.

Leading the online shopping spree were young adults, but the gap is closing:

  • 92% of 18-34 year old Canadians shopped online in the past year.
  • 82% of 35-54 year old Canadian consumers shopped online.
  • 74% of online Canadians over 55 made online purchases.

Read more »

Powered by WordPress | Designed by: All Premium Themes | Thanks to wordpress themes free, Best Free WordPress Themes and Free WordPress Themes