How to Increase Your Canadian Reach on Twitter ©

There’s a big difference between using social media and actually working social media to your advantage.  Too many businesses, agencies and even social media managers are using social media without truly utilizing it to help their business.  To milk social media for all it has to offer, we have to study individual networks and really think about how we can use them to our advantage.

Statistics have shown Canadians are some of the top Twitter users in the World.  In fact, some data indicates that almost half of online Canadians have a Twitter account.  Engaging Canadians can have a direct impact on sales, and more indirect benefits such as the positive effect of engagement on organic search engine optimization (SEO).

Twitter is often used as a broadcasting channel or sales venue without any thought or creativity.  The social network has so much more to offer those who are willing to build a strategy around it.  One often overlooked feature is the ability to geo-target both organically and through advertising options. Read more »

Canadian Omni-Channel Panel Shares Insights ©

“Omni-channel” or “multi-channel” retailing refers to a seamless shopping experience with in-store, mobile device, computer, catalogue, flyers, etc. Implementing a fully omni-channel environment involves special supply chain software with universal inventory and pricing control, which may be maintained in-house or through a partner marketplace. Read more »

July Free eCourse of the Month: Expert Affiliate Marketing

Free Affiliate Marketing Course - 100+ VideosEach month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Affiliate Marketing eLessons with over 100 eLearning videos, featuring advice from top affiliate marketers, and more.

So many Canadian website owners and bloggers want to make money online through partner/affiliate programs. They excitedly post some banners, maybe include a link in their newsletter, and wait for the money to roll in. Disappointed with the results, they either give up or settle for a few dollars every month (if that). There is so much more to successful affiliate marketing, and you could be making a comfortable living from it if you learned from the pro’s. You can also use affiliate programs to help fund your main business or make money online online as a part-time job. Read more »

July Marketable Holidays & Observances (Canadian & Global)

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and international holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

Win a $500 Boost for your Business this Summer!

$500 Fun in the Sun Cash Giveaway!

Business can be sluggish in the Summer but yours might get a $500 bonus boost if you win this giveaway. We have sponsored another giveaway to give you a chance to win $500 cash via PayPal. Read more »

Remote: Office Not Required (Book Review)

Telecommuting, virtual commuting, mobile commuting, teleworking, remote working…whatever you call it, the virtual workplace employment structure has exploded in popularity. The advances in communications technology and virtual collaboration have made it both feasible and economical to escape the traditional office. Working remotely myself for many years, and working with companies that hire remote workers, has made me an enthusiastic believer in the concept. The benefits are virtually endless and it can work for many companies and positions. In fact, it has become more and more common to find companies that are 100% remotely staffed.

Virtual teams and contracted remote work is becoming more popular in Canada too, according to statistics. The 2013 Arcus Human Capital Survey reported that 18% of employed Canadians say they telecommute to one degree or another. A 2013 Bank of Montreal (BMO) poll, Canadian Businesses Report Significant Divide on the Benefits of Telecommuting, indicates 23% of Canadian businesses offer some form of telecommuting or mobile options. 22% of small businesses offered telecommuting options, compared to 47% of large businesses. You’ll find more information and statistics about remote working in Canada in the article, Mobile Commuting / Telecommuting is Increasing in Canada.

While many businesses have entertained the thought of remote working, they are often overwhelmed with uncertainty and intimidated by the logistics of such an endeavor. That’s where books like Remote: Office Not Required by Jason Fried and David Heinemeier Hansson come in. The authors’ knowledge on the topic is vast, but it’s their hands-on experience that proves to be invaluable. Their company, 37Signals (now Basecamp), operates with a virtual staff of over 40 employees all over the World. Read more »

Canadian eCommerce and Website Marketing Statistics ©

Canadian eCommerce Statistics

Canadian businesses are getting ready to take on eCommerce but the majority of them aren’t there yet.  According to Statistics Canada, only 13% of Canadian companies sold goods and/or services online in 2013, totaling about $136 billion (up from $122 billion in 2012).  64% of those companies were larger enterprises, which sold about $87 billion in products or services online in 2013. Read more »

B2B PR/Marketing Opportunity: New eCommerce Tech Series

Since eCommerce is relatively new to Canadian businesses, every week we’re asked by our readers for recommendations in one product category or another. A couple of weeks ago, for example, we were asked to recommend all standard issue equipment and software for a startup web-based company. We’ve also received several requests lately from brands and retail companies for the promotion of tech and electronic equipment related to the booming eCommerce market.

This demand on both fronts has inspired creative ideas for series features, which focus on the best products for doing business online. The posts will be published here and will also be syndicated on several popular websites that our writer contributes to. We’ll have sidebar banners featuring these posts and they’ll be repeatedly promoted on social media. Read more »

Canadian Demand for Online Business Experts to far Exceed Supply ©

Every statistic and guru prediction has told us Canada is ready to rock online business. They’re slowly putting eCommerce in place, utilizing online marketplaces, participating in online marketing, and getting a grip on multi-channel retail.  Businesses are embracing eCommerce with good reason.  At the Retail Council of Canada’s STORE 2014 conference, Keith Anderson, VP & Senior Analyst at Retail Net Group, predicted digitally influenced retail will soon trump traditional offline retail.  The latest Statistics Canada data indicates almost half (47%) of Canadians now shop online.

All of this growth and focus on Internet sales and marketing is already resulting in a serious shortage of people who have the talent and expertise to pull it off. One only has to look across the border to see American companies already poaching established eBusiness experts to avoid an expensive hiring error. Whenever you see yet another scandal involving something said or done on social media, for example, chances are there’s a bad hire behind it.  That’s because countless people say they can do the job, but very few actually excel at it. Read more »

June Free Guide of the Month: Motivate and Reward Your Advocates

Motivate and Reward Your Customer, Employee and Blogger AdvocatesEach month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you a brand advocate guide called Motivate and Reward Your Customer, Employee and Blogger Advocates.

Most Canadian brands now recognize the importance of online endorsements from individuals, especially bloggers. Advocates on a smaller scale can be very powerful as well, including individual employees and customers. Everyone is influential online!  If you want to keep up that feeling of goodwill and ensure your brand stays on the tip of their tongue, it’s a good idea to treat them well. These people could potentially keep right on selling for you indefinitely, which more than justifies payment and/or gifts like company swag.  When it comes to bloggers, you’re also gaining advertising space on the blog.  Be prepared to pay for that advertising like you would any other. Read more »

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