Posted by Melody McKinnon on June 19th, 2013
From ‘The Cloud’ to business phone collaboration systems, it has never been more practical and profitable to facilitate telecommuting (AKA virtual commuting, mobile commuting or teleworking). Part-time or full-time virtual teams have many proven benefits for employers, staff, and the environment.
A 2012 Reuters Ipsos worldwide poll indicated one in every five employees work from home frequently. Canada has been slow to embrace the concept, however, with only 11.2% of staff working from home as little as eight hours each week, according to 2011 Statistics Canada data. However, 2013 research indicates that the situation has, and will continue to change. Read more »
Posted by Melody McKinnon on June 16th, 2013
The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada. The results are applicable to both online and offline retailers. The Father’s Day Trend Survey specifically included online shopping. Read more »
Posted by Melody McKinnon on June 12th, 2013
Statistics Canada has released its Digital Technology and Internet Use statistics for 2012. This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ employees). Read more »
Posted by Melody McKinnon on June 8th, 2013
Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve.
The biggest misconception about the wealthy is they love to spend copious amounts of money just because they can. In reality, many of these consumers have money because their purchases are value-driven. They can afford to pay for quality, but they still want a good price. They’re also happy to drop by WalMart if they can get a good deal on a quality product.
Ipsos Reid recently conducted a study of 175 wealthy Canadians with $1 million or more in assets. This Affluent Canadians Study reported some surprising results, including the primary factor in brand choice. “Good value for the price” was the clear winner in most product categories, from clothing to alcohol. Read more »
Posted by Melody McKinnon on June 5th, 2013
I felt the collective shiver go down the spines of the eCommerce community when Target Canada mentioned their plans to launch into Canadian cyberspace. The last thing our weak online representation needs is another giant stomping on our toes. However, you shouldn’t feel too much pain from any competitor if you concentrate on what unique qualities your business can offer. Read more »
Posted by Melody McKinnon on June 3rd, 2013
Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier or manufacturer to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market like Amazon.
When a customer orders the product, you pay the supplier the wholesale price to ship it directly to the customer. There usually is no indication that the product came from another company, and many offer branding options to further create the illusion that the product came from your business.
Customer Price – Wholesale Cost = Your Profit Read more »
Posted by Melody McKinnon on May 31st, 2013
More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point by 2017. Read more »
Posted by Melody McKinnon on May 27th, 2013
Affiliate marketing in Canada has become increasingly popular as Canadians explore ways to make money online, and Canadian businesses diversify their income sources. It’s difficult to find affiliate marketing data to guide their efforts, however, which inspired the organizers of Affiliate Summit to survey attendees.
The 2013 Affiliate Summit AffStat report includes survey results from over 1600 affiliates. Attendees came from around the globe, including Canada. Read more »
Posted by Melody McKinnon on May 21st, 2013
Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. If you don’t want to produce your own electronic publications, there are many opportunities for affiliate income from the sale of eBooks or eCourses related to your niche.
Is there an eBook Market in Canada?
BookNet recently released The Canadian Book Consumer 2012 Annual Report. The results (based on a survey of 4000 Canadian, English-speaking book buyers) closely reflect those from 2011. Read more »
Posted by Melody McKinnon on May 18th, 2013
An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget. Read more »