Posted by Melody McKinnon on December 4th, 2013
Guest posting is a common practice in which you write a blog post for another blog. Blogs that accept guest posts usually have guidelines on their website.
The Benefits of Guest Posting
Submitting guest posts is a good search engine strategy as long as you produce high quality, original content. However, it’s important that you familiarize yourself with both good and bad practices. For example, earlier this year Google made it clear that keyword-rich anchor text in guest posts will backfire on you. You can link the name of your website (such as CanadiansInternet.com), but you shouldn’t link associated keywords (such as “online business in Canada”).
People seem to have forgotten the other reason for guest posting – exposure – which is every bit as valuable. Guest posts on niche blogs on a topic that compliments your own blog, can be much more valuable than guest posting on high traffic blogs that have little in common with your business or blog. You can also select local or Canadian blogs if that’s where your market is. Read more »
Posted by Melody McKinnon on November 30th, 2013
The Bank of Montreal surveyed 1215 Canadians about their 2013 online shopping plans for the Monday after Black Friday (Cyber Monday). This BMO Report indicates Cyber Monday will lure 49% of online Canadians in 2013, up 11% from 2012. This prediction is comparable with the 50% of online Canadians who plan to do some holiday shopping online this year. Cyber Monday shoppers from Canada plan to spend an average of $273.
Statistical Snapshot by Region Read more »
Posted by Melody McKinnon on November 27th, 2013
Statistics Canada released its 2012 Canadian connectivity statistics in November, 2013, based on a sample size of about 30,000 households. If you’ve ever wondered how many of your Canadian customer base or target market are online, these statistics will clarify the big picture for you. Both Canada as a whole and every province have shown an increase in household connectivity since 2010. A whopping 83% of Canadian households have an internet connection (up from 79% in 2010).
Most Connected Canadian Provinces in 2012 Read more »
Posted by Melody McKinnon on November 25th, 2013
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, a recent Ipsos holiday shopping survey found Canadian men spend an average of $1080 online, by comparison to $725 spent online by Canadian women.
It would seem that there’s a lot of money hanging around under the mistletoe with the male population. It doesn’t help that when asked, most Canadians will say they don’t want or need anything. Ipsos reported recently that almost half (48%) of Canadians say they don’t want anything for Christmas and the majority (61%) insist they don’t need anything. Clearly, men could use some help and guidance with holiday shopping online. Read more »
Posted by Melody McKinnon on November 21st, 2013
Canadians are some of the most enthusiastic Internet users in the World, but we were always a little more hesitant than other countries when it came to purchasing online. That’s changing quickly as we get more comfortable with online shopping. The 2013 eCommerce Special Feature Report just released by Ipsos, indicates Canadians are spending more online than they ever have. The report’s most unexpected finding is that men are leading women in online shopping, unlike virtually every other category related to shopping.
“Clearly, Canadians have become quite comfortable with eCommerce and online shopping, and more and more are turning to the Internet to make purchases,” says Dave Pierzchala, Senior Vice President and Managing Director with Ipsos Reid in Vancouver. “Men in particular seem to appreciate the ease and convenience of online shopping, as they are outspending women by a significant margin.” Read more »
Posted by Melody McKinnon on November 19th, 2013
This is an unsolicited review.
A few weeks ago, I was lucky enough to win a copy of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, by Jeff Fromm and Christie Garton, from Marketing Sherpa. I was so impressed with the wealth of information, data, insights and strategic tools offered in the book, I decided to share it with you here.
Marketing to Millennials is based on legitimate research and intensive interviews with leading brand executives and Millennials. The authors zero in on specific behaviours and attitudes in the Millennial (also known as Generation Y) consumer group, which is 80 million strong. They are the largest generation (outnumbering even Baby Boomers), and bring with them some $200 billion in buying power. Their consumer influence converts to at least twice that much. The first of the Millennial generation was born in the late 70′s, which means they are now entering their prime earning and spending years. It’s time to get to know them better. Read more »
Posted by Melody McKinnon on November 13th, 2013
Visa’s Holiday eCommerce survey indicates Canadians will do more of their holiday shopping online in 2013, compared to previous years. Hardly a seasonal phenomena, Canadians have been shopping online more all year. Visa’s network data revealed that online shopping in Canada exceeded one hundred million dollars on 233 days in the last 12 months. With Visa processing 48% of all online transactions globally, we can safely assume their data reasonably reflects the popularity of eCommerce. Read more »
Posted by Melody McKinnon on November 5th, 2013
As we’ve seen in other statistics, Deloitte’s annual holiday survey of 2008 Canadians 18+ indicates more will shop online this holiday season. They’re still not too enthusiastic about using their SmartPhone to shop online, but they are big fans of omnichannel benefits.
73.2% of Canadian consumers will use the Internet to assist in holiday shopping, with 29.9% choosing a mobile device. They will visit store sites, social media, blogs and other online shopping resources in their quest for the perfect gift. Canadians will surf for inspiration, information, price comparison and discounts. Read more »
Posted by Melody McKinnon on November 2nd, 2013
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen, and those who continue to protect our country. It’s because of them that we have the freedom to do business in Canada, after all. If that isn’t reason enough for the more sales-focused among us, consider the mounting outrage of consumers calling for everyone to delay holiday decorating until after Remembrance Day. Making consumers angry at you will not help your holiday sales.
But what is an online business to do? Read more »