Report: Canadian Sales Pro’s Still Don’t Get Online Lead Generation ©

I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best results, and the reports interpretation of the data hailed these “personal connection” methods as the winners. However, I believe they missed a critical reason behind the ranking. Read more »

Win April Showers of Cash for your Business

It’s Spring! A time of renewal, new campaigns, or new equipment…
How about a cool $500 to help fund it all?

We’ve sponsored another cash contest, giving you a chance to win $500 in PayPal cash.

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April Free Guide of the Month: Millennials as Brand Advocates

Free Report Millennials as Brand AdvocatesEach month we offer you a new free guide, report or whitepaper.  This month we bring you a report based on a study of hundreds of millennials, Millennials as Brand Advocates: What you need to know to engage the most important consumer generation.

Millennials are considered to be the most important consumer generation marketers have ever targeted. They are the largest generation and are positioned to have more spending power than any other generation in history. Plus, they’re social-savvy and very comfortable with online shopping and the Internet in general. However, all of this experience has left them more than a little jaded when it comes to brand advertising. Only 6% of millennials consider online advertising to be a trusted source for product information. Read more »

April Marketable Holidays and Observances (Canadian and Global)

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and International holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

10 Low-Cost Side Businesses you can Start Online from Home ©

It’s a scary leap to just quit your job and try to earn enough money online. Even if you’re already home with the kids, it’s tough to work on your business full time while taking care of them. A lot of people may simply need to supplement their existing income. Luckily, many online business models make it perfectly feasible to work part-time from home.

It’s a popular concept. A 2014 Intuit study reported that 53% of all new startups in Canada are run by part-time entrepreneurs.

“It means that the average startup – defined as a business in operation for three years or less – is not what it is commonly assumed to be,” the Intuit report states. “The true portrait of a Canadian startup is the woman down the street who is working through nights and weekends in pursuit of her great new idea, while spending her days working for someone else.”

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Canadian Moms’ Top 7 Social Media Networks ©

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and Pinterest usage dropped. New additions to the top 7 ranking include Google+ and Tumblr. Read more »

Canadian PayPal Cash Giveaway Presented by Canadian Businesses

It is our pleasure and our responsibility to support Canadian businesses. When we happened upon a Canadian giveaway group looking for Canadian business and blogger sponsors to help them celebrate 1000 members, we jumped right in. As a bonus, we get to offer you a chance to win $125 CAD via PayPal! Read more »

Canadian Ebook Retail Sales and Distribution Statistics ©

Canadian publishers were surveyed by Booknet Canada to determine their eBook sales and distribution strategy and results in 2013. Almost 90% of respondents publish in the eBook format. A strong 80% of respondents reported eBook sales in Canada through multiple channels in the past year. Retail is the most successful sales channel overall, lead by Kobo. One in three publishers reported more than 10% of their revenue came from eBook sales. Read more »

Marketers Reveal Their Most Effective Social Marketing Tactics ©

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers. Read more »

PR3+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts ©

PR3+ Canadian-Owned Blogs for Blogger Outreach Campaigns

Popular blogs with a respectable Google page rank (PR)* are the usual target for public relations (PR) professionals or brands looking for ambassadors.  A page rank of three or higher gives them more bang for their buck and often indicates a higher quality blog that is well established.  Unfortunately, it’s tough to find top Canadian blogs that are willing to accept guest/sponsored posts or otherwise work with marketing and public relations professionals.

It takes an exhaustive amount of time to search for Canadian blogs, then go through their site looking for PR or guest blogging information, and then check the blog’s PR rank. For that reason, we’ve decided to publish a listing of PR3+ Canadian-owned (or Canadian-focused) blogs for your marketing convenience. If you’re looking for PR-friendly blogs outside of Canada, we suggest you try a blogger outreach service like Blogdash (Based in Quebec), Business 2 Blogger, or PostJoint. Read more »

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