Posted by Melody McKinnon on January 24th, 2015
A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions. Canadians gave bloggers 3.2 out of 5 on the trust scale. Traditional journalists were given 4.2.
The fact that none of us should trust everything we read online almost certainly impacted this number. If Canadians were asked how much they trust their favourite bloggers, the number would be significantly higher. When these influential bloggers speak, we listen like they’re a trusted friend. Read more »
Posted by Melody McKinnon on January 20th, 2015
This post was contributed by Robert Matthew.
Whether a business is big and booming or small, most companies still have the same goal of trying to obtain more clients than what they currently have. It’s especially challenging for smaller businesses, but it is still not something that is impossible to do.
One way a small business can have success with gaining more clients within a short time frame is by using a method known as the host beneficiary method. Read more »
Posted by Melody McKinnon on January 17th, 2015
Revenue Performance Magazine has named its top affiliate networks for 2015 in the Cost per Sale (CPS) and Cost per Action (CPA) categories. The ranking is based upon their Blue Book survey of thousands of active performance marketing industry professionals and a panel of performance marketing industry experts.
The top 10 CPS affiliate networks are: Read more »
Posted by Melody McKinnon on January 8th, 2015
Mobile devices are winning the Internet race by a nose, according to ComScore. Their data indicates Canadians are accessing the Internet using their tablet or smartphone 51% of the time, slightly passing computer/laptop access at 49%. Approximately 5% of Canadians only use mobile devices. Not surprisingly, mobile is expected to continue leading the pack by an increasing rate through 2015. How Canadians use the Web is changing too, as 80% leave browsers behind in favour of apps. Read more »
Posted by Melody McKinnon on December 17th, 2014
Canadian marketers and entrepreneurs embraced affiliate marketing for a number of reasons in 2014. Some are primarily affiliate marketers who use a wide variety of techniques to earn by selling other businesses’ products or services. Others are bloggers who are trying to monetize their blog through affiliate commissions. Those who develop info products (online courses, eBooks, etc.) often promote their favourite tools and resources using affiliate links as well. There are also online businesses with their own products who promote related businesses to supplement their bottom line.
With millions of affiliate programs available to Canadian entrepreneurs and bloggers, it’s difficult to decide which ones will make the most money for you. Read more »
Posted by Melody McKinnon on December 7th, 2014
The 2014 Affiliate and Advertiser Research Report (Global Affiliate Version) conducted by Affiliate Benchmarks has revealed some interesting details. A respectable sample size of 7,339 respondents had their survey answers included in the report. 45% of respondents were from outside the United States (including Canada). Read more »
Posted by Melody McKinnon on November 27th, 2014
Google Canada’s 2014 Holiday Shopper survey found 4 hot holiday shopping trends and all of them revolve around eCommerce. Mobile shopping in Canada is expected to grow significantly, along with online shopping in general. Read more »
Posted by Melody McKinnon on November 18th, 2014
The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada finally embraces the Internet as a convenient alternative to conventional shopping.
“Doing all or some of our holiday shopping online is now the new norm in Canada,” said FedEx Express Canada President, Lisa Lisson. Read more »