Canadian Business Technology, Internet and eCommerce Statistics ©

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012.  This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ [...]

Canadian Business Technology Internet eCommerce Statistics Canadian Business Technology Internet eCommerce Statistics

Canadian Social Media Statistics ©

ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with [...]

Canadian Social Media Statistics for Businesses Canadian Social Media Statistics for Businesses

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US.  All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end [...]

Mobile Marketing Advertising Canada Mobile Marketing Advertising Canada

Starting a Canadian Small Business Costs Less Than You Think [Statistics] ©

Intuit Canada produces TurboTax and Quicken, Canada’s leading financial management and accounting software for small businesses. They’ve recently released the results of their Canadian entrepreneurship survey of 500 successful Canadian entrepreneurs, and we think you’ll be encouraged by what they found.

Starting_Small_Business-Canada-Investment Starting_Small_Business-Canada-Investment

How Many Canadians are Online and What are They Doing? [Statistics]

  They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses.  They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected [...]

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Mobile Commuting / Telecommuting is Increasing in Canada ©

Posted by Melody McKinnon on June 19th, 2013

From ‘The Cloud’ to business phone collaboration systems, it has never been more practical and profitable to facilitate telecommuting (AKA virtual commuting, mobile commuting or teleworking).  Part-time or full-time virtual teams have many proven benefits for employers, staff, and the environment.

A 2012 Reuters Ipsos worldwide poll indicated one in every five employees work from home frequently.  Canada has been slow to embrace the concept, however, with only 11.2% of staff working from home as little as eight hours each week, according to 2011 Statistics Canada data.  However, 2013 research indicates that the situation has, and will continue to change. Read more »

Canadian Online Shopping for Father’s Day (Statistics)

Posted by Melody McKinnon on June 16th, 2013

The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada.  The results are applicable to both online and offline retailers.  The Father’s Day Trend Survey specifically included online shopping. Read more »

Canadian Business Technology, Internet and eCommerce Statistics ©

Posted by Melody McKinnon on June 12th, 2013
Canadian Business Technology Internet eCommerce Statistics

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012.  This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ employees). Read more »

What Wealthy Canadian Shoppers Want (Statistics) ©

Posted by Melody McKinnon on June 8th, 2013

Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve.

The biggest misconception about the wealthy is they love to spend copious amounts of money just because they can. In reality, many of these consumers have money because their purchases are value-driven. They can afford to pay for quality, but they still want a good price. They’re also happy to drop by WalMart if they can get a good deal on a quality product.

Ipsos Reid recently conducted a study of 175 wealthy Canadians with $1 million or more in assets. This Affluent Canadians Study reported some surprising results, including the primary factor in brand choice. “Good value for the price” was the clear winner in most product categories, from clothing to alcohol. Read more »

Should we be Worried about Target Canada’s eCommerce Plans? ©

Posted by Melody McKinnon on June 5th, 2013

I felt the collective shiver go down the spines of the eCommerce community when Target Canada mentioned their plans to launch into Canadian cyberspace. The last thing our weak online representation needs is another giant stomping on our toes. However, you shouldn’t feel too much pain from any competitor if you concentrate on what unique qualities your business can offer. Read more »

Drop Shipping / Wholesale for Canadian Sellers ©

Posted by Melody McKinnon on June 3rd, 2013

Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier or manufacturer to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market like Amazon.

When a customer orders the product, you pay the supplier the wholesale price to ship it directly to the customer. There usually is no indication that the product came from another company, and many offer branding options to further create the illusion that the product came from your business.

Customer Price – Wholesale Cost = Your Profit Read more »

Canadian SmartPhone Use will Surf Past 50% in 2013 ©

Posted by Melody McKinnon on May 31st, 2013

More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point by 2017. Read more »

Affiliate Marketers Reveal 2013 Top Networks, Income and More (Statistics) ©

Posted by Melody McKinnon on May 27th, 2013

Affiliate marketing in Canada has become increasingly popular as Canadians explore ways to make money online, and Canadian businesses diversify their income sources. It’s difficult to find affiliate marketing data to guide their efforts, however, which inspired the organizers of Affiliate Summit to survey attendees.

The 2013 Affiliate Summit AffStat report includes survey results from over 1600 affiliates. Attendees came from around the globe, including Canada. Read more »

Canadian Book / eBook Sales Statistics ©

Posted by Melody McKinnon on May 21st, 2013

Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. If you don’t want to produce your own electronic publications, there are many opportunities for affiliate income from the sale of eBooks or eCourses related to your niche.

Kobo Canada eReaderIs there an eBook Market in Canada?

BookNet recently released The Canadian Book Consumer 2012 Annual Report.  The results (based on a survey of 4000 Canadian, English-speaking book buyers) closely reflect those from 2011. Read more »

Online Opportunities from Canada’s Frugal Grocery Shoppers (Statistics) ©

Posted by Melody McKinnon on May 18th, 2013

An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget. Read more »

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