Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results. Read more »
Canadian eCommerce and Website Marketing Statistics ©
Canadian businesses are getting ready to take on eCommerce but the majority of them aren’t there yet. According to Statistics Canada, only 13% of Canadian companies sold goods and/or services online in 2013, totaling about $136 billion (up from $122 billion in 2012). 64% of those companies were larger enterprises, which sold about $87 billion […]
PR3+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts ©
Popular blogs with a respectable page rank (PR)* or page authority are the usual target for public relations (PR) professionals or brands looking for ambassadors. While it is no longer a method of increasing link popularity for search engines, page rank of three or higher gives them more bang for their buck and often indicates […]
Canadian Digital, Social and Mobile Statistics on a Global Scale 2014 ©
Sometimes you don’t really know where you are until you see where the other guy is. WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts. They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective. While the multiple sources […]
Connected Canadians: eCommerce and Internet Use Statistics ©
With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]
Drop Shipping / Wholesale for Canadian Sellers ©
Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier or manufacturer to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market like […]
$500 Fabulous Fall Cash Giveaway!
We’d love to give you some cash to be thankful for this Fall. We’ve sponsored another giveaway to give you a chance to win $500 cash via PayPal. Read more »
Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated.
There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The final outcome will depend on how well the program is matched to your website visitors and how good you are at affiliate marketing in general. You will also want to consider seasonal shopping, which starts earlier online to allow for shipping time. “Seasonal” can be anything from calendar holidays to actual seasons, such as promoting hotel affiliates during the Summer vacation months. “Back to school” had a heavy influence on August sales on the B2C front, with many businesses also taking advantage of sales on electronics and supplies.
A little inside info can go a long way in affiliate marketing. Read more »
Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience.
In a new benchmark report from Ascend Marketing and Jackson Marketing Group, B2B marketers ranked the most important website pages they optimized in the past year. This peek into the strategies of expert marketers can guide us in optimizing our own websites for the unique B2B buying cycle. Read more »
Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Let’s Get Digital: How to Sell Online, a free eBooklet by expert, Madison Jacobs.
Small businesses in Canada are seriously lagging behind in selling online. They’re either too intimidated due to lack of knowledge, or they’ve tried and had minimal success. This eBooklet tackles both issues by teaching sellers how online selling is different from offline selling. Read more »
The latest Ipsos Canadian Inter@ctive Reid statistics indicate that 82% of all online Canadians have shopped online in the past year, spending an average of $954. Older Canadians are joining the younger generation in online shopping, but young Canadians are more likely to use mobile devices. The report brings encouraging news for eCommerce in this country as we head into the 2014 holiday shopping season.
Leading the online shopping spree were young adults, but the gap is closing:
- 92% of 18-34 year old Canadians shopped online in the past year.
- 82% of 35-54 year old Canadian consumers shopped online.
- 74% of online Canadians over 55 made online purchases.