Posted by Melody McKinnon on October 27th, 2014
Visual indications that a business is located in Canada draws the eye of Canadian online shoppers. The Internet is a noisy place where we can all use something extra that allows us to be heard over the crowd.
To help you grab the attention of Halloween shoppers in Canada, we’ve designed a few Canadian-theme banners. Simply save the banners to your computer, open them in your favourite design program and add text. There’s room at the bottom of the “Happy Halloween” poster for you to brand it before sharing it on your website or on social media networks. Read more »
Posted by Melody McKinnon on October 1st, 2014
$500 Fabulous Fall Cash Giveaway!
We’d love to give you some cash to be thankful for this Fall. We’ve sponsored another giveaway to give you a chance to win $500 cash via PayPal. Read more »
Posted by Melody McKinnon on September 30th, 2014
Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated.
There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The final outcome will depend on how well the program is matched to your website visitors and how good you are at affiliate marketing in general. You will also want to consider seasonal shopping, which starts earlier online to allow for shipping time. “Seasonal” can be anything from calendar holidays to actual seasons, such as promoting hotel affiliates during the Summer vacation months. “Back to school” had a heavy influence on August sales on the B2C front, with many businesses also taking advantage of sales on electronics and supplies.
A little inside info can go a long way in affiliate marketing. Read more »
Posted by Melody McKinnon on September 17th, 2014
Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience.
In a new benchmark report from Ascend Marketing and Jackson Marketing Group, B2B marketers ranked the most important website pages they optimized in the past year. This peek into the strategies of expert marketers can guide us in optimizing our own websites for the unique B2B buying cycle. Read more »
Posted by Melody McKinnon on September 8th, 2014
Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Let’s Get Digital: How to Sell Online, a free eBooklet by expert, Madison Jacobs.
Small businesses in Canada are seriously lagging behind in selling online. They’re either too intimidated due to lack of knowledge, or they’ve tried and had minimal success. This eBooklet tackles both issues by teaching sellers how online selling is different from offline selling. Read more »