Canadian Digital Advertising Trends for 2016 (Statistics)

The majority of Canada’s top advertisers will increase their digital marketing activities and budget in 2016, according to new statistics from AdGear by Ad Hoc research. While amazing progress has been made in recent years and growth has accelerated, this data indicates that digital advertising has yet to fully mature in Canada. Read more »

Canadian Online Holiday Shopping Records Broken in 2015

Canadians were spending much more online during the 2015 holiday shopping season, reports MasterCard SpendingPulse. Both November and December 2015 broke online sales records, claiming the highest percentage of all retail sales. November brought the highest eCommerce sales ever in Canada, at 9.7%. December broke that record when online sales rose to 9.9% of all retail sales in Canada. Read more »

Top CPS and CPA Affiliate Networks for 2016 Revealed

2016 Top CPA and CPS Affiliate Networks

The annual ranking of Cost per Sale (CPS) and Cost per Action (CPA) affiliate networks has been revealed by Revenue Performance Magazine. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts.

The top 10 CPS (Cost per Sale) affiliate networks for 2016 are: Read more »

Canadians and the Digital Economy (Infographic)

Canadians and the Digital Economy

Online businesses need more insight into how Canadians use the Internet. A new Ipsos syndicated study, Participation in the Digital Economy, examines Canadian Internet use at home and what prevents them from participating in the digital economy. Read more »

Affiliate Marketing Benchmarks

The 2015 Global Affiliate and Advertiser Research Report conducted by Affiliate Benchmarks has revealed an interesting snapshot of the international affiliate marketing industry. Canadian respondents are included in the results. The data is useful as a benchmark for affiliate marketers, while also providing valuable insights to merchants that have (or plan to start) an affiliate program for their business. Read more »

Top 20 Earning Affiliate Programs of 2015 ©

2015 Top 20 Affiliate Programs (Canada)

In the new year, most of us are focused on goals. Sometimes it’s good to look back, however, especially if you learn something that will help you in the future. That certainly holds true for making money online, but you don’t have to limit yourself to your own past to benefit from a walk down memory lane. That’s why we’re sharing this list of our top 20 earning affiliate programs of 2015, born from our monthly top 10 report. Read more »

Top Online Business and Marketing Books of 2015 ©

Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve.

That doesn’t mean you can’t use a few shortcuts to stay on top of things though, and that’s what this list of top online business books is all about. Here you’ll find the latest and greatest resources so you can head into 2016 with a firm grasp on today’s eCommerce, Marketing, Small Business, Online Start-Ups, Business Growth, Online Reputation Management, and more. Read more »

5 Quick and Easy Online Businesses to Start in Canada ©

While every successful internet business takes work, some are easier to start than others. That’s especially true if you’re new to making money online in Canada. After receiving countless inquiries on the topic, we decided to share five of the easiest and fastest businesses to start online. Read more »

How to Start an Affiliate Program for a Canadian Business ©

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. You can quickly build an online sales force that is virtually guaranteed to boost your bottom line through an unbeatable Return on Investment (ROI). Most leading American retailers have affiliate programs in their customer acquisition toolbox, but Canadian retailers have been slower to adopt the strategy. We’d like to help change that with this comprehensive guide. Read more »

15 Ways to Make Men Merry as they Holiday Shop Online ©

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men spend an average of $1080 online, by comparison to $725 spent online by Canadian women. Read more »

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