Posted by Melody McKinnon on March 6th, 2014
Popular blogs with a respectable Google page rank (PR)* are the usual target for public relations (PR) professionals or brands looking for ambassadors. A page rank of three or higher gives them more bang for their buck and often indicates a higher quality blog that is well established. Unfortunately, it’s tough to find top Canadian blogs that are willing to accept guest/sponsored posts or otherwise work with marketing and public relations professionals.
It takes an exhaustive amount of time to search for Canadian blogs, then go through their site looking for PR or guest blogging information, and then check the blog’s PR rank. For that reason, we’ve decided to publish a listing of PR3+ Canadian-owned (or Canadian-focused) blogs for your marketing convenience. If you’re looking for PR-friendly blogs outside of Canada, we suggest you try a blogger outreach service like Blogdash (Based in Quebec), Business 2 Blogger, or PostJoint. Read more »
Posted by Melody McKinnon on February 28th, 2014
The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t willing to give up too much privacy.
“The Canadian consumer is increasingly enjoying the personalization and interaction of loyalty programs and social media interaction,” the report observes, “but continues to be wary of potential threats to their privacy that sharing data could bring.”
Canadian Consumer Statistics Read more »
Posted by Melody McKinnon on February 19th, 2014
Canadian SmartPhone users account for over 50% of all mobile phone users in this country. That number increases dramatically for professionals and business owners. SmartPhone use is almost universal among those who own an online business or who conduct business online (such as eCommerce and marketing). For most of us, it is quite literally worth its weight in gold.
As the popularity of SmartPhones increases, so do the attempts to hack, steal and otherwise exploit them. A stolen or hacked SmartPhone can grant access to cloud storage, company intranets, contact lists, customer databases, social media accounts, financial institutions and email. Malicious attacks may also include malware, viruses and identity theft. Anything you do with your phone can be done by someone who hacks into it and malware can wreak havoc in a myriad of ways, if you don’t employ security measures. The methods of accessing SmartPhones become more sophisticated every day, and the hacking can extend to your other devices, at home or at work. Read more »
Posted by Melody McKinnon on February 15th, 2014
J.C. Williams has taken an interest in where and how Canadian online shoppers purchase, committing to quarterly Canadian E-tail Shopping reports. The first of those reports, based on a survey of 1000 Canadians, was released in 2014. The surprising statistic that arose from their research is Canadian online shoppers spend more in almost every category, whether they make the actual purchase online or in-store. Read more »
Posted by Melody McKinnon on February 9th, 2014
Do you love money?
Enter to Win $500 in the For The Love Of Cash Giveaway…
Most small businesses could use extra cash, so we’ve sponsored another contest to give you a chance to WIN $500 via PayPal! Read more »