How to Use Content Marketing to Skyrocket Holiday Sales ©

How to Use Content Marketing to Increase Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of opportunities for Canadian businesses, affiliate marketers and bloggers to embrace content marketing and make 2015 their most lucrative yet. Read more »

Most Canadian Micro-Businesses Don’t Have a Website (Statistics & Infographic)

The majority of Canada’s smallest business owners (under five employees) recognize the benefits of having a website, yet 59% of them don’t have one. Most say their business is simply too small to need a website, even though they understand the competitive advantage to having an online presence. The study, conducted by RedShift Research and commissioned by GoDaddy web hosting, found the same attitude globally. However, the number of small businesses without a website is 6% higher in Canada. Read more »

Review: LinkedU Advanced LinkedIn Marketing Training ©

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review.

One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a state of perpetual change. However, after many years of working online, I know there is a deeper level of knowledge about virtually everything. It’s not just skills, but wisdom based on experience that is only gained by those who specialize in something to a point of obsession. It’s where true “guru” status is earned.

Josh Turner (best-selling author of Connect) and Ben Kniffen are unquestionably LinkedIn gurus. They not only know LinkedIn inside and out, they also know how to work this massive professional network to their advantage from every perspective. They’ve literally made it their business to study and test each and every feature so that they might find more effective ways to grow a business using LinkedIn. It had to work for them because they have clients paying them a lot of money to build and execute LinkedIn marketing campaigns that deliver tremendous results. They have taken this experience, knowledge and wisdom and turned it into the LinkedU Advanced Marketing and Lead Generation System, a definitive training program to build your business on LinkedIn. Read more »

Top 10 Earning Affiliate Programs for August, 2015 ©

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated.

There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. Read more »

Canadian Teens Rule Back-to-School Online Shopping in 2015 (Statistics) ©

It comes as no surprise that Canadian teens are taking over back-to-school online shopping in 2015, according to Ernst & Young forecast statistics. This generation has grown up in a digital shopping era where an eCommerce option is as natural as going to the mall.

It changes the shopping dynamic when teens hold the credit card. What appeals to them certainly won’t be the same as what appeals to their parents, and they aren’t too keen on store loyalty. Read more »

Canadian eCommerce Benchmark Data: Q2 2015 ©

The second quarter holds the most important data for many online merchants, mostly due to timing. By the time Q3 data is released, online retailers have already planned and executed their holiday shopping sales and marketing strategy. This year, the Magento Canadian benchmark data for the second quarter (April, May and June) of 2015 indicates a considerable upward trend across the board, with a 141.35% increase in sales compared to Q2, 2014.

Demac Media sums up the purpose of this data in its introduction, “Knowing where you stand and how to stand-out is the key to remaining competitive in digital retail.”

Read more »

Canadian Online Sales Data for Q2 2015 (Infographic)

The Rakuten Linkshare Affiliate Network has released its online sales data report for the second quarter of 2015. The insights gained come just in time for us to tweak our websites and practices as holiday shopping begins. A number of Canadians have been known to start Christmas shopping online as early as August! Read more »

19 Ways for Canadian Retailers to Grab Online Back-to-School Sales ©

The low loonie should make this a very lucrative back-to-school “season” for Canadian retailers offline and online. In fact, it’s possible you could bring in some American shoppers and turn them into loyal customers. eCommerce brings the World to our doorstep and the low Canadian dollar invites them in. Read more »

Canadian Retailers: Low Loonie Can Lure American Online Shoppers ©

The low Canadian dollar is such great news for businesses in this country, and online retailers are no exception. It encourages Canadians to shop at home instead of running to the US for everything, but the benefits don’t stop there.

You now have a rare opportunity to lure American shoppers to your online store. Read more »

Free eBook: Self-Publishing Books 101

Free eBook - Self-Publishing Books 101Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Self-Publishing Books 101: A Step-by-Step Guide to Publishing Your Book in Multiple Formats, a free eBook by experts Shelley Hitz and Heather Hart. It’s an info-packed 166 pages that will leave you ready, willing and able to hit the ground running.

“Whether you are just getting started or already have experience in self-publishing, we are here to be your virtual coaches,” Shelley & Heather write. “Helping you from the start to the finish — writing, formatting, book cover design, choosing a publisher, publishing in various formats, and finally marketing your book.” Read more »

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