Canadian Back to School eRetail (Statistics and Tips)

The Bank of Montreal focused on students seeking a secondary education in their 2014 Post-Secondary Student Survey. The bank also revealed that total retail sales are expected to climb 3.5-4% this back-to-school season, making it one of the most busy times of year for retailers.  Last year, the estimated average amount spent on school supplies was about $428 per student.

“Back-to-school shopping is among the most important and highest profile seasons for Canadian retailers. Total retail sales are expected to climb 3.5 per cent to 4 per cent year over year in 2014, with a similar gain anticipated for the back-to-school season,” said Benjamin Reitzes, Senior Economist, BMO Capital Markets. “The importance of attaining a post-secondary education has increased consistently over the past few decades, with about two million students creating a growing market for retailers. This trend is expected to continue as the focus on higher education will only sharpen in the years ahead.” Read more »

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Many Canadians want to make money online. They may have a product or service they want to sell, or they may want to market an info-product like an online course or eBook. They could be new to selling online or they’ve been trying for awhile and need direction or inspiration. Nothing helps these aspiring netpreneurs more than hearing from the masters who have been very successful, and who continuously discover winning strategies for online business success. Read more »

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August Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and international holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

The Latest in Online Retail: 3D Product Printing from Amazon ©

3D (three dimensional) printing has a Star Trek feel to it that grabbed consumers’ attention from day one. Visions of saying “Computer, tea, black” and having it appear in a “replicator” at home seemed magical back in those days. Today, 3D printing has brought us closer to it being reality than we ever thought possible.

It isn’t surprising that 3D printing has quickly come to market. Printer prices are coming down and software has been developed for the average user. However, you don’t have to own a 3D printer to enjoy the customization benefits of 3D design. Retail innovation leader, Amazon, brings 3D printing merchants to you in their new 3D printing store. There you will find customizable jewelry, home decor, toys, tech accessories, and the ability to create other customized products. Read more »

How to Increase Your Canadian Reach on Twitter ©

There’s a big difference between using social media and actually working social media to your advantage.  Too many businesses, agencies and even social media managers are using social media without truly utilizing it to help their business.  To milk social media for all it has to offer, we have to study individual networks and really think about how we can use them to our advantage.

Statistics have shown Canadians are some of the top Twitter users in the World.  In fact, some data indicates that almost half of online Canadians have a Twitter account.  Engaging Canadians can have a direct impact on sales, and more indirect benefits such as the positive effect of engagement on organic search engine optimization (SEO).

Twitter is often used as a broadcasting channel or sales venue without any thought or creativity.  The social network has so much more to offer those who are willing to build a strategy around it.  One often overlooked feature is the ability to geo-target both organically and through advertising options. Read more »

Canadian Omni-Channel Panel Shares Insights ©

“Omni-channel” or “multi-channel” retailing refers to a seamless shopping experience with in-store, mobile device, computer, catalogue, flyers, etc. Implementing a fully omni-channel environment involves special supply chain software with universal inventory and pricing control, which may be maintained in-house or through a partner marketplace. Read more »

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So many Canadian website owners and bloggers want to make money online through partner/affiliate programs. They excitedly post some banners, maybe include a link in their newsletter, and wait for the money to roll in. Disappointed with the results, they either give up or settle for a few dollars every month (if that). There is so much more to successful affiliate marketing, and you could be making a comfortable living from it if you learned from the pro’s. You can also use affiliate programs to help fund your main business or make money online online as a part-time job. Read more »

July Marketable Holidays & Observances (Canadian & Global)

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and international holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

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