Canadians Give Bloggers 3.2/5 on the Trust Scale ©

A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions.  Canadians gave bloggers 3.2 out of 5 on the trust scale.  Traditional journalists were given 4.2.

The fact that none of us should trust everything we read online almost certainly impacted this number.  If Canadians were asked how much they trust their favourite bloggers, the number would be significantly higher.  When these influential bloggers speak, we listen like they’re a trusted friend. Read more »

How to Get More Clients Than You Can Handle for Your Small Business

This post was contributed by Robert Matthew.

Whether a business is big and booming or small, most companies still have the same goal of trying to obtain more clients than what they currently have. It’s especially challenging for smaller businesses, but it is still not something that is impossible to do.

One way a small business can have success with gaining more clients within a short time frame is by using a method known as the host beneficiary method. Read more »

2015 Top CPS and CPA Affiliate Networks

Top CPA & CPS Affiliate Networks 2015

Revenue Performance Magazine has named its top affiliate networks for 2015 in the Cost per Sale (CPS) and Cost per Action (CPA) categories. The ranking is based upon their Blue Book survey of thousands of active performance marketing industry professionals and a panel of performance marketing industry experts.

The top 10 CPS affiliate networks are: Read more »

2015 Canadian Social Media Usage Statistics

Canadian_Social_Media-Data

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off.

2015 Canadian Social Media Usage Statistics Read more »

Canadians Now Use Mobile More Than Computers (Statistics & Tips) ©

Canadian Mobile Internet Access M-Commerce

Mobile devices are winning the Internet race by a nose, according to ComScore. Their data indicates Canadians are accessing the Internet using their tablet or smartphone 51% of the time, slightly passing computer/laptop access at 49%. Approximately 5% of Canadians only use mobile devices. Not surprisingly, mobile is expected to continue leading the pack by an increasing rate through 2015. How Canadians use the Web is changing too, as 80% leave browsers behind in favour of apps. Read more »

Top 10 Online Business Books of 2014 ©

For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as they navigate the Internet frontier, but the situation is improving. Following is our list of choices in order of release date. Read & heed those that apply to you and I guarantee you’ll have a more successful online business in 2015. Read more »

Our Top Earning Affiliate Programs of 2014

Canadian marketers and entrepreneurs embraced affiliate marketing for a number of reasons in 2014. Some are primarily affiliate marketers who use a wide variety of techniques to earn by selling other businesses’ products or services. Others are bloggers who are trying to monetize their blog through affiliate commissions. Those who develop info products (online courses, eBooks, etc.) often promote their favourite tools and resources using affiliate links as well. There are also online businesses with their own products who promote related businesses to supplement their bottom line.

With millions of affiliate programs available to Canadian entrepreneurs and bloggers, it’s difficult to decide which ones will make the most money for you. Read more »

2014 Affiliate Marketing Benchmarks + Top Networks ©

The 2014 Affiliate and Advertiser Research Report (Global Affiliate Version) conducted by Affiliate Benchmarks has revealed some interesting details. A respectable sample size of 7,339 respondents had their survey answers included in the report. 45% of respondents were from outside the United States (including Canada). Read more »

4 Holiday Online Shopping Trends in Canada (Statistics) ©

Google Canada’s 2014 Holiday Shopper survey found 4 hot holiday shopping trends and all of them revolve around eCommerce. Mobile shopping in Canada is expected to grow significantly, along with online shopping in general. Read more »

Western Canada Leads 2014 Holiday Season in Online Shopping ©

The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada finally embraces the Internet as a convenient alternative to conventional shopping.

“Doing all or some of our holiday shopping online is now the new norm in Canada,” said FedEx Express Canada President, Lisa Lisson. Read more »

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