Book Review – Leadership for Einsteins by Dr. Jim Sellner

Leadership for Einsteins: How Smart Leaders Bring Out The Genius In People
By Canadian Author, Dr. Jim Sellner,

There is no industry more in need of unique, effective leadership skills than Internet technology, and it can be the defining factor between success and failure for Canadian businesses. Leaders and managers in this sector are often expected to inspire and nurture an introverted, analytical, yet creative personality. However, management doesn’t know what they do or how they do it, and they just don’t get them on a personal or professional level. The personality group is largely their complete polar opposite and they are notoriously difficult to reach even by their peers.

Yet it’s this group that a company must nurture and encourage most if they are to have any hope of competing in the online world. These are the employees who are often disengaged and untapped, leading to high turnover rates instead of the anticipated innovation and competitive advantage. This is the group with the most potential to be a valuable asset to your company, if only you can bring out their inner Einstein.

The beauty of the techniques in this book, though, is they can be applied to anyone so they too can reach their full potential. It might be your eCommerce Specialist or the Administrative Assistant – virtually everyone has an inner genius just waiting to be discovered, appreciated, and converted into profit. Read more »

Canadian Stores Can Grab Global Online Shoppers (Statistics) ©

There has been much concern about Canadians cross-border shopping in the U.S. since the World embraced eCommerce. More than 90% of Canadians shop across the border these days, justifying that concern, but it’s not so bad compared to the 82% global average. It’s important to note that Americans and those residing in other countries also cross-border shop online and much of it is done in Canada. We’re not a leading online destination today, but we could be tomorrow. Read more »

2015 Top Digital Marketing Opportunities in North America

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this year. Read more »

Top 3D Cover Design Tools for eBooks, InfoProducts, Etc. ©

The popularity of indie publishing and InfoProducts has created a demand for supporting tools for both designers and authors. There is no question that a professional, eye-catching design can significantly increase sales of eBooks, audio products, software, app’s, and eLearning products. Applying that design to 3D covers makes the product more tangible to potential buyers. However, the design process can take a lot of time and money if you outsource it. That has made 3D cover generator tools for InfoProducts very popular. Read more »

Top 5 Drop Shipping Suppliers for Canadians ©

Many Canadians are interested in selling products online, either with their own website or through eBay and Amazon.  Drop shipping provides a low-risk option for starting an online business in Canada, and today’s supplier portals make it really easy to find and sell millions of products.   The most difficult part is choosing which ones to deal with, and it’s a question we’re asked on a regular basis. Read more »

Canadians Give Bloggers 3.2/5 on the Trust Scale ©

A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions.  Canadians gave bloggers 3.2 out of 5 on the trust scale.  Traditional journalists were given 4.2.

The fact that none of us should trust everything we read online almost certainly impacted this number.  If Canadians were asked how much they trust their favourite bloggers, the number would be significantly higher.  When these influential bloggers speak, we listen like they’re a trusted friend. Read more »

How to Get More Clients Than You Can Handle for Your Small Business

This post was contributed by Robert Matthew.

Whether a business is big and booming or small, most companies still have the same goal of trying to obtain more clients than what they currently have. It’s especially challenging for smaller businesses, but it is still not something that is impossible to do.

One way a small business can have success with gaining more clients within a short time frame is by using a method known as the host beneficiary method. Read more »

2015 Top CPS and CPA Affiliate Networks

Top CPA & CPS Affiliate Networks 2015

Revenue Performance Magazine has named its top affiliate networks for 2015 in the Cost per Sale (CPS) and Cost per Action (CPA) categories. The ranking is based upon their Blue Book survey of thousands of active performance marketing industry professionals and a panel of performance marketing industry experts.

The top 10 CPS affiliate networks are: Read more »

2015 Canadian Social Media Usage Statistics


A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off.

2015 Canadian Social Media Usage Statistics Read more »

Canadians Now Use Mobile More Than Computers (Statistics & Tips) ©

Canadian Mobile Internet Access M-Commerce

Mobile devices are winning the Internet race by a nose, according to ComScore. Their data indicates Canadians are accessing the Internet using their tablet or smartphone 51% of the time, slightly passing computer/laptop access at 49%. Approximately 5% of Canadians only use mobile devices. Not surprisingly, mobile is expected to continue leading the pack by an increasing rate through 2015. How Canadians use the Web is changing too, as 80% leave browsers behind in favour of apps. Read more »

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