Posted by Melody McKinnon on December 17th, 2014
Canadian marketers and entrepreneurs embraced affiliate marketing for a number of reasons in 2014. Some are primarily affiliate marketers who use a wide variety of techniques to earn by selling other businesses’ products or services. Others are bloggers who are trying to monetize their blog through affiliate commissions. Those who develop info products (online courses, eBooks, etc.) often promote their favourite tools and resources using affiliate links as well. There are also online businesses with their own products who promote related businesses to supplement their bottom line.
With millions of affiliate programs available to Canadian entrepreneurs and bloggers, it’s difficult to decide which ones will make the most money for you. Read more »
Posted by Melody McKinnon on December 7th, 2014
The 2014 Affiliate and Advertiser Research Report (Global Affiliate Version) conducted by Affiliate Benchmarks has revealed some interesting details. A respectable sample size of 7,339 respondents had their survey answers included in the report. 45% of respondents were from outside the United States (including Canada). Read more »
Posted by Melody McKinnon on November 27th, 2014
Google Canada’s 2014 Holiday Shopper survey found 4 hot holiday shopping trends and all of them revolve around eCommerce. Mobile shopping in Canada is expected to grow significantly, along with online shopping in general. Read more »
Posted by Melody McKinnon on November 18th, 2014
The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada finally embraces the Internet as a convenient alternative to conventional shopping.
“Doing all or some of our holiday shopping online is now the new norm in Canada,” said FedEx Express Canada President, Lisa Lisson. Read more »
Posted by Melody McKinnon on November 12th, 2014
The data is flowing in for the 2014 holiday season and we’re seeing more numbers for Canada than ever before. For this article, we’re focusing on which Canadians are buying what.
How important are these insights into Canadian holiday shopping habits? VERY important, when you consider Canadians spent $2.8 billion online in December 2012, and you can bet that’s peanuts compared to what will be spent in December, 2014. MasterCard’s annual survey indicates 51% of Canadians will shop online in 2014, spending an average of $551 on gifts overall.
Plus, there are differences between the US & Canada when it comes to gift shopping so you can’t rely on US data for Canadian campaigns. For example, RetailMeNot’s 2014 consumer survey indicates Canadians love to give food and entertainment gifts (63%), whereas the American top gift choice is clothes (67%). Read more »
Posted by Melody McKinnon on October 27th, 2014
Visual indications that a business is located in Canada draws the eye of Canadian online shoppers. The Internet is a noisy place where we can all use something extra that allows us to be heard over the crowd.
To help you grab the attention of Halloween shoppers in Canada, we’ve designed a few Canadian-theme banners. Simply save the banners to your computer, open them in your favourite design program and add text. There’s room at the bottom of the “Happy Halloween” poster for you to brand it before sharing it on your website or on social media networks. Read more »