Posted by Melody McKinnon on September 17th, 2014
Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience.
In a new benchmark report from Ascend Marketing and Jackson Marketing Group, B2B marketers ranked the most important website pages they optimized in the past year. This peek into the strategies of expert marketers can guide us in optimizing our own websites for the unique B2B buying cycle. Read more »
Posted by Melody McKinnon on September 8th, 2014
Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Let’s Get Digital: How to Sell Online, a free eBooklet by expert, Madison Jacobs.
Small businesses in Canada are seriously lagging behind in selling online. They’re either too intimidated due to lack of knowledge, or they’ve tried and had minimal success. This eBooklet tackles both issues by teaching sellers how online selling is different from offline selling. Read more »
Posted by Melody McKinnon on September 5th, 2014
The latest Ipsos Canadian Inter@ctive Reid statistics indicate that 82% of all online Canadians have shopped online in the past year, spending an average of $954. Older Canadians are joining the younger generation in online shopping, but young Canadians are more likely to use mobile devices. The report brings encouraging news for eCommerce in this country as we head into the 2014 holiday shopping season.
Leading the online shopping spree were young adults, but the gap is closing:
- 92% of 18-34 year old Canadians shopped online in the past year.
- 82% of 35-54 year old Canadian consumers shopped online.
- 74% of online Canadians over 55 made online purchases.
Read more »
Posted by Melody McKinnon on September 2nd, 2014
$500 Sweet September Cash Giveaway!
Need to kick off some September marketing? Maybe pick up some fancy freebies for seasonal promotions? Would $500 cash help? We’ve sponsored another giveaway to give you a chance to win $500 cash via PayPal. Read more »
Posted by Melody McKinnon on August 26th, 2014
Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they make. Affiliates add the merchants’ banners to their website, or write content around a text link. They can also promote merchants in their newsletters. Clicks on the links are tracked and commissions are paid through the network or directly if the program is independently operated.
There are hundreds of thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The final outcome will depend on how well the program is matched to your website visitors and how good you are at affiliate marketing in general. You will also want to consider seasonal shopping, which starts earlier online to allow for shipping time. “Seasonal” can be anything from calendar holidays to actual seasons, such as promoting hotel affiliates during the Summer vacation months.
A little inside info can go a long way in affiliate marketing. Read more »
Posted by Melody McKinnon on August 19th, 2014
The Bank of Montreal focused on students seeking a secondary education in their 2014 Post-Secondary Student Survey. The bank also revealed that total retail sales are expected to climb 3.5-4% this back-to-school season, making it one of the most busy times of year for retailers. Last year, the estimated average amount spent on school supplies was about $428 per student.
“Back-to-school shopping is among the most important and highest profile seasons for Canadian retailers. Total retail sales are expected to climb 3.5 per cent to 4 per cent year over year in 2014, with a similar gain anticipated for the back-to-school season,” said Benjamin Reitzes, Senior Economist, BMO Capital Markets. “The importance of attaining a post-secondary education has increased consistently over the past few decades, with about two million students creating a growing market for retailers. This trend is expected to continue as the focus on higher education will only sharpen in the years ahead.” Read more »
Posted by Melody McKinnon on August 9th, 2014
Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you What Happens in Vegas… Changes Everything, a free, 296 page eBook packed with wisdom from gurus who make big money online.
Many Canadians want to make money online. They may have a product or service they want to sell, or they may want to market an info-product like an online course or eBook. They could be new to selling online or they’ve been trying for awhile and need direction or inspiration. Nothing helps these aspiring netpreneurs more than hearing from the masters who have been very successful, and who continuously discover winning strategies for online business success. Read more »
Posted by Melody McKinnon on August 5th, 2014
$500 Summer Dreams Giveaway!
Are you dreaming of some bonus cash for your business? We have sponsored another giveaway to give you a chance to win $500 cash via PayPal. Read more »