Our Top Earning Affiliate Programs of 2014

Canadian marketers and entrepreneurs embraced affiliate marketing for a number of reasons in 2014. Some are primarily affiliate marketers who use a wide variety of techniques to earn by selling other businesses’ products or services. Others are bloggers who are trying to monetize their blog through affiliate commissions. Those who develop info products (online courses, eBooks, etc.) often promote their favourite tools and resources using affiliate links as well. There are also online businesses with their own products who promote related businesses to supplement their bottom line.

With millions of affiliate programs available to Canadian entrepreneurs and bloggers, it’s difficult to decide which ones will make the most money for you. Read more »

2014 Affiliate Marketing Benchmarks + Top Networks ©

The 2014 Affiliate and Advertiser Research Report (Global Affiliate Version) conducted by Affiliate Benchmarks has revealed some interesting details. A respectable sample size of 7,339 respondents had their survey answers included in the report. 45% of respondents were from outside the United States (including Canada). Read more »

4 Holiday Online Shopping Trends in Canada (Statistics) ©

Google Canada’s 2014 Holiday Shopper survey found 4 hot holiday shopping trends and all of them revolve around eCommerce. Mobile shopping in Canada is expected to grow significantly, along with online shopping in general. Read more »

Western Canada Leads 2014 Holiday Season in Online Shopping ©

The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada finally embraces the Internet as a convenient alternative to conventional shopping.

“Doing all or some of our holiday shopping online is now the new norm in Canada,” said FedEx Express Canada President, Lisa Lisson. Read more »

2014 Online Shopping for the Holidays in Canada (Statistics) ©

The data is flowing in for the 2014 holiday season and we’re seeing more numbers for Canada than ever before. For this article, we’re focusing on which Canadians are buying what.

How important are these insights into Canadian holiday shopping habits? VERY important, when you consider Canadians spent $2.8 billion online in December 2012, and you can bet that’s peanuts compared to what will be spent in December, 2014. MasterCard’s annual survey indicates 51% of Canadians will shop online in 2014, spending an average of $551 on gifts overall.

Plus, there are differences between the US & Canada when it comes to gift shopping so you can’t rely on US data for Canadian campaigns.  For example, RetailMeNot’s 2014 consumer survey indicates Canadians love to give food and entertainment gifts (63%), whereas the American top gift choice is clothes (67%).  Read more »

November Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and international holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

Free Canadian Blank Banners for Halloween Campaigns

Visual indications that a business is located in Canada draws the eye of Canadian online shoppers. The Internet is a noisy place where we can all use something extra that allows us to be heard over the crowd.

To help you grab the attention of Halloween shoppers in Canada, we’ve designed a few Canadian-theme banners. Simply save the banners to your computer, open them in your favourite design program and add text. There’s room at the bottom of the “Happy Halloween” poster for you to brand it before sharing it on your website or on social media networks. Read more »

2014 Canadian eMail Marketing Trends ©

Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results. Read more »

Free eBook: Content Marketing Guide and Success Stories

Free eBook: Content Marketing Guide and Success StoriesEach month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc.

Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to produce and leverage content for conversions. They’re still writing marketing copy and wondering why they’re not seeing the astounding results others claim to enjoy from content marketing. Read more »

October Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is no shortage of inspiration. As a bonus, you may come up in searches for the holiday or observance in question.

Canadians Internet Business publishes a calendar of holidays and observances for Canadians each month. This calendar includes Canadian and International holidays and observances, from the official, to the charitable, and on to the strange and unusual. Many of the observances have spilled into Canada from other countries to become virtually universal in their celebration. Read more »

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