130+ ENGAGING Web Words That Sell

The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills.

Because of that, writing engaging web copy using words that are proven to sell online has become an art form as much as a tactic. Sure, there were collections of words that sell long before the Internet arrived. Sales legend, Elmer Wheeler, was a huge advocate of using words and sentences that sell way back in the 30’s. But the copywriting game has evolved with technology’s impact on the social dynamic.

While the power of words hasn’t changed, the road to making a sale has. Today’s online marketers know that to make a sale, we have to engage consumers. We no longer sell to people, rationalize, or try to directly persuade them, we intrigue, entice and invite them to buy. Even referrals and recommendations have changed, with everyone having the ability to widely broadcast their experience and become an influential authority.

Those same people will often promote businesses inadvertently as they strive to be recognized as an authority on any given topic. That’s why we must provide exceptional content to compliment and support our marketing campaigns. Nobody wants to share “10 reasons to buy our software”, but they’ll eagerly share “10 things you can do today to be an online rock star tomorrow”.

Of all the benefits of blogging, offering truly helpful, engaging content is the most important. It is the only way you’ll grab the attention of consumers who are drowning in information. Your blog is an open gateway to your products or services. You can bring the sale home by using engaging words that sell within your content, like you do in other online marketing.

No matter what your business is, engaging web copy and content is the most important factor of online success.

“There is virtually no other skill that can make you as much money as copywriting,” writes Ray Edwards in his book, How to Write Copy That Sells. “Nearly all Internet millionaires know this secret: more than their product, more than their traffic-generation techniques, more than their email campaigns, more than who their joint-venture partners might be, it’s their copywriting that has made them rich. The wealth secret of nearly all businesses, and especially internet-based businesses, is the secret of great copywriting.”

Writing engaging web copy and content requires you to tap into your target market’s needs, wants, and emotions. Online consumers need to feel that you are talking directly to them and relate to what you’re saying. They want you to solve their problems, motivate, inspire, comfort and validate them.

130+ ENGAGING Web Copy and Content Words that Sell

There are proven “power words” in marketing that you can use to increase click-through rates and online sales conversions. The following list includes those words that also heighten engagement.

Affordable
Alert
Become
Beware
Big, Giant, Huge, Enormous
Bottom Line
Breakthrough
Challenging
Change
Compete
Comprehensive
Confess
Critical
Crucial
Daring
Deal
Destiny
Discover
Distinguished
Dream
Dynamic
Eager
Easy
Effective
Elite
Eliminate
Empower
Endurance
Energy
Enterprising
Envision
Excitement
Expert
Favourable
Find Out
Fix
Flourish
Focus
Foothold
Free
Freedom
Formula
Fundamentals
Funny
Gamble
Growth
Guaranteed
Happy / Happiness
Hacks
Helpful
Idea
Imagine
Incredible
Innovative
Insatiable
Investigate
Latest
Launch
Learn
Liberate
Live
Longevity
Lucky
Luxury
Mainstream
Make
Masterpiece
Merit
Monumental
New
Nostalgic
Novel
Obsession
Opportunity
Overrated
Philosophy
Pioneering
Premium
Promising
Proven
Remarkable
Reminiscent
Reveal
Reverse
Revolution
Rewards
Rich
Satisfy
Save
Savvy
Scary
Scientific
Security
Show
Shrewd
Simple
Skill
Smart
Soar
Specialized
Spiral
Spotlight
Stop
Strong
Stubborn
Successful
Supercharge
Surprising
Survival
Tech
Tell
Test
Timely
Tips
Tools
Transformation
Trigger
Ultimate
Unexpected
Unlock
Upscale
Wealth
Willpower
You
Your
Young
Zest

Don’t underestimate the power of using location keywords to engage people too.  Seeing their hometown or Canada mentioned in an ad or content, will instantly engage them.

Now We Test

Use these words in social media ad’s, blog posts and other content to see what your audience responds to. Once you’ve identified the most powerful, engaging words that sell in your specific target market, begin testing them in phrases, headlines, and website content. If you don’t have the skills and talent to do it yourself, invest in a proven expert. Either way, make sure your online marketing campaign is infused with the above engaging words that sell and watch your sales soar.

Comment on Canadians Internet BusinessWhat words have you used to engage Canadian consumers? Please share your experience in the comments below.

✔ You may also be interested in reading:
Content Marketing 2016 Data: How Companies Are Achieving Success
Top Reasons Canadians Share Content on Social Media (Statistics)
Marketers Reveal Their Most Effective Social Marketing Tactics
Listen Up, Brands: What Online Canadian Moms Want (Statistics)
——————————————

© CanadiansInternet.comContent on this website may not be used elsewhere without expressed permission. You are welcome to link to this post for reference, discussion, etc. Content theft will result in legal action. Thank you for respecting the effort that we have put into our original content. If you would like to have quality content created for you, please contact our writer directly.

DISCLOSURE: We may receive compensation for links to products on this website.

COMMENTS ARE MODERATED – Legitimate comments will be published after a short delay. Spam will not be published.

Save

Save

Save

Save

Save

7 Responses to "130+ ENGAGING Web Words That Sell"

  1. Cara  September 29, 2016

    I’m going to hav lots of fun with these too! Thanks so much!

    Reply
  2. Danon  August 30, 2016

    Great choices, they really work too. About 10 years ago I was learning copywriting for a company I worked for and I wasn’t getting anywhere. I discovered a list of selling words and honestly I couldn’t believe the difference it made. Humans absolutely respond to the right words.

    Reply
  3. Lacee  August 28, 2016

    I got through half the list before I saw it…the engagement part that is. It’s eye opening really or maybe its just me. Brilliant peek into the psychological side of social sales.

    Reply
  4. June (Brampton Ontario)  August 26, 2016

    I like this. Lots of choices but still manageable. I once bought an ebook with regular words that sell and there were over 3000! I ended up going through them and making a shorter list of 300 or so really good ones. Lots of words help to make the sale but some are exceptionally effective like yours. Kudos!

    Reply
  5. Bren T.  August 26, 2016

    You’ve inspired my creative mind! I’ve been coming up with new ad’s and placing these words in existing blog posts. Thank you so much!

    Reply
  6. Jatinder  August 24, 2016

    I agree it’s all about engagement these days and the words that sell have changed. Advertising still hasn’t clued in that they can’t talk AT people anymore. It just doesn’t work.

    That’s where Canadian small businnesses can really shine and they already do because they’re in touch with their customers and value each one.

    Reply
  7. Stan Murch  August 24, 2016

    Thanks for this looooooooooong list of marketing words. I’m going to do some experimenting with them for sure. When I think of words that sell I’ve always thought about ads only but you’ve got some great ideas for other applications there.

    Reply

Leave a Reply to Stan Murch Cancel reply