Cyber Monday sales increased dramatically this year, as did mobile purchases:
- Cyber Monday sales increased 41% from 2012 to 2013
- Mobile purchases increased 60% from 2012 to 2013 on Cyber Monday
- 4.2% of purchases were made using Smartphones, up 110% from 2012
- 9.4% of purchases were made using a tablet device, 46% from 2012
- Top merchandise categories on Cyber Monday were electronics, computers, apparel and video games.
Canada’s statistics for businesses with affiliate programs are expected to reflect this increase in Cyber Monday shopping, as well as mobile shopping. A 2013 BMO Report predicted Cyber Monday would lure 49% of online Canadians in 2013, up 11% from 2012.
One of the most effective ways to reach masses of online shoppers is by offering an affiliate program, which entices website owners to promote your company or product for a percentage of any sales they send to you, or a designated amount per lead, or cost per click (CPC). They can use all marketing avenues at their disposal, including their website, blog, email subscribers and social media. Utilizing an established network like Linkshare kick starts your affiliate program because they already have access to thousands of affiliates who are eager to join you.
Several other affiliate networks are also trying to lure Canadian merchants and affiliate marketers with special features and services. AvantLink
If your 2014 entrepreneurial New Year’s Resolution is to grab a piece of the online pie for yourself, the opportunity and tools are there for you. We hope to hear you singing holiday tunes all the way to the bank next year!
✔ You may also be interested in reading:
Cyber Monday 2013: 49% of Canadians will Shop Online
Affiliate Marketers Reveal 2013 Top Networks, Income and More (Statistics)
Top Two-Tier Affiliate Programs for Canadians
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