Each month we offer you a new free guide, report or whitepaper. This month we bring you a report based on a study of hundreds of millennials, Millennials as Brand Advocates: What you need to know to engage the most important consumer generation.
Millennials are considered to be the most important consumer generation marketers have ever targeted. They are the largest generation and are positioned to have more spending power than any other generation in history. Plus, they’re social-savvy and very comfortable with online shopping and the Internet in general. However, all of this experience has left them more than a little jaded when it comes to brand advertising. Only 6% of millennials consider online advertising to be a trusted source for product information.
What’s a Marketer to do? Download the Millennials as Brand Advocates report to learn:
- How millennials prefer to interact with brands
- Who 95% of millennials trust for product information
- How to empower millennials to advocate for your brand and share your story with their peers
This quick and easy read is published by the experts at SocialChorus, Inc.
Have you been targeting millennials in your marketing? Please share your experience or questions in the comments below.
You may also be interested in reading:
Canadians Love Small Businesses, Gen Y Wants E-commerce (Statistics)
Book Review: Marketing to Millennials by J. Fromm and C. Garton
Tech and Social Web Dominate the Most Influential Brands in Canada
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Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.
Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on CanadianDigitalMedia.com, CanadiansInternet.com, CanadianFamily.net, and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.
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It moves me in the right direction when it comes to millennial marketing. That’s the key.
I’m looking forward to finding a quite moment to read this one, thanks.
Ah the coveted millennials! I find them fascinating but I think they’re labeled too much. Every group has a multitude of personalities and they’re pretty typical overall. They’re just a lot more comfy with the internet than the rest of us.