Canadian's Internet Business

April Free Guide of the Month: Millennials as Brand Advocates

Each month we offer you a new free guide, report or whitepaper.  This month we bring you a report based on a study of hundreds of millennials, Millennials as Brand Advocates: What you need to know to engage the most important consumer generation.

Millennials are considered to be the most important consumer generation marketers have ever targeted. They are the largest generation and are positioned to have more spending power than any other generation in history. Plus, they’re social-savvy and very comfortable with online shopping and the Internet in general. However, all of this experience has left them more than a little jaded when it comes to brand advertising. Only 6% of millennials consider online advertising to be a trusted source for product information.

What’s a Marketer to do? Download the Millennials as Brand Advocates report to learn:

This quick and easy read is published by the experts at SocialChorus, Inc.

Have you been targeting millennials in your marketing?  Please share your experience or questions in the comments below.

You may also be interested in reading:
Canadians Love Small Businesses, Gen Y Wants E-commerce (Statistics)
Book Review: Marketing to Millennials by J. Fromm and C. Garton
Tech and Social Web Dominate the Most Influential Brands in Canada

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