Millennials are considered to be the most important consumer generation marketers have ever targeted. They are the largest generation and are positioned to have more spending power than any other generation in history. Plus, they’re social-savvy and very comfortable with online shopping and the Internet in general. However, all of this experience has left them more than a little jaded when it comes to brand advertising. Only 6% of millennials consider online advertising to be a trusted source for product information.
What’s a Marketer to do? Download the Millennials as Brand Advocates report to learn:
- How millennials prefer to interact with brands
- Who 95% of millennials trust for product information
- How to empower millennials to advocate for your brand and share your story with their peers
This quick and easy read is published by the experts at SocialChorus, Inc.
You may also be interested in reading:
Canadians Love Small Businesses, Gen Y Wants E-commerce (Statistics)
Book Review: Marketing to Millennials by J. Fromm and C. Garton
Tech and Social Web Dominate the Most Influential Brands in Canada
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