There are some brilliant and successful affiliate gurus out there and I’ve learned a lot from them. The experience they offer is invaluable, especially for new affiliate marketers.  Following their advice blindly to the letter can get you into trouble though.

Affiliate Marketing SpamThere is one common recommendation many of them share in regards to e-mail marketing that may set you up for failure.  They advise affiliates to send multiple e-mails about the same product, service or event, often using auto-responders. They advise this because it has worked for them time and time again, but that’s largely due to their target market.  Their subscribers are affiliate marketers who expect this constant contact.  They want to be the first to know about new offerings and receive the latest useful information.

The unfortunate fact is the average Canadian is e-mail saturated, especially business professionals.  Managing their inbox often results in unsubscribing from e-zines and newsletters that constantly slam them.  It’s difficult enough to hang onto subscribers without in-your-face tactics.  You really shouldn’t be sending them e-mail about  products at all, unless they’ve signed up for it specifically through a “receive special offers” option.  Otherwise, chances are they’ll view your repeated e-mails as spam.  You’ll have to be more creative than that, working affiliate sales pitches into useful content and presenting it as more than an “act now” ad.

Mind your market.  Get to know your target audience and master your own effective ways to reach them through e-mail.  If an e-mail results in a larger than average unsubscribe rate, examine it closely to determine the problem.    Add a simple “Why are you leaving us?” question to the unsubscribe page with easy radio buttons and a place to comment.

Learn from the affiliate masters, they have much to teach you, but you must master your own target market.  You’ll learn as much from your failures as you do from the success of others.

CommentWhat clever ways have you come up with to make e-mail marketing more friendly?

✔ You may also be interested in reading:
2015 North American eMail Marketing Trends
Overcome the Big 5 Challenges Facing Email Marketers in 2014
10 Ways to Reduce Newsletter Unsubscribe Rates

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5 Responses to "Are the Affiliate Gurus Wrong About E-Mail Marketing? ©"

  1. Winston  September 19, 2012

    Their advice is always struck me as odd when it comes to email marketing.

    Reply
  2. Sylvia  September 17, 2012

    That’s exactly what we need……more practical advice for affiliate marketers who market to real people and businesses. It’s a different kind of marketing and it requires different thinking. I’ll keep watch for more articles. 🙂

    Reply
  3. Patty  September 16, 2012

    I know, right? We have to be careful when we’re learning from the masters. They may be masters of their niche but more as it applies to themselves.

    Reply
  4. Jamie L  September 15, 2012

    I agree with you. I think blasting out emails to your list more than 2x/week is wayy too much for them to keep up with. Marketers don’t like that because it means more time needs to pass before they make money from their lists, but that patience is what will pay dividends.

    I also suggest that marketers remember that people, smart people, are reading their emails…so you gotta keep it real and engage with them. If you don’t, you won’t have to worry about unsubs…you’ll have to worry about 3% open rates and 0% CTRs. lol

    Reply
  5. Morgan @ the entrepreneur club  September 13, 2012

    our inboxes are becoming guarded real estate. many are careful who they allow access. genuine info we seek can get lost in the barrage of junk we all now seem to receive. spam is not in decline.

    Reply

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