Instagram recently announced the addition of business pages, which should be available to Canadians in 2017. Its 400 million active users (7 million in Canada) are already proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.
There are Instagram tools for virtually every business need, including selling, marketing, insights and website/mobile integration. We’ve compiled a list of the top Instagram business tools to help you take full advantage of the opportunities this hot social media network offers.
Instagram Management and Measurement Tools
Crowdfire – A free Instagram app for follower management and post evaluation. You will be able to identify accounts that unfollow you and inactive users, as well as find new users that are a good fit for your business.
Olapic – By scaling the collection, curation, permissions, and distribution of visual user-generated content, Olapic enables brands to leverage this “earned, authentic content” across all of their marketing channels. Source content in real-time from your customers and approve the content that is on-brand & tag your content to products. Showcase your customer photos on your web & mobile properties. Request rights and take your content omni-channel. Measure influence of sales, and lift in revenue and engagement.
OfferPop – Visual user-generated content (UGC) marketing platform, used by major brands like Dove, Nestle, Johnson & Johnson, Pepsi, and Reebok. Leverage user-generated content in owned and paid channels to increase marketing performance. Create campaigns that engage consumers and inspire high quality user generated content. Build consumer profiles linking social, email, affinity, and conversion data.
Tagboard – Use hashtags to search for and collect public social media within seconds of being posted to popular networks like Instagram, Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, mobile app’s, in broadcast TV, and on large displays. You can retweet, reply, comment, and like, right from your tagboard. This tool is a popular choice among big names like Audi, Alaska Airlines, and BBC.
Iconsquare – Measure and optimize your Instagram performance by monitoring growth, follower information, engagement, competitors, and hashtags. Optimize your strategy with best time to post, media lifespan, filter and hashtag impact.
Ink361 – View your profile, engage with your audience, view your likes, followers and followings. Insights that help you understand what drives engagement and growth. Add specific users and hashtags to “circles” to monitor specific content. Monitor and compare competitors.
Hootsuite – Canada’s wildly popular social media management tool includes Instagram integration. Schedule hundreds of targeted messages and access recommended content to share. Engage with followers to increase your reach and brand awareness. Improve ROI and analyze campaign performance. Many well-known Canadian brands use Hootsuite, including Safeway and the Vancouver Canucks.
Later – A free Instagram business tool to plan, manage, and schedule your visual social media posts and marketing campaigns. Upload photos from your computer, phone or tablet. Later is based in Vancouver, British Columbia.
Wishpond – This Canadian marketing toolbox offers a range of social media app’s, including one for hashtag contests on Instagram. Other tools include landing page design, eMail marketing, lead management and built-in integration with 40+ analytics, sales, payment & collaboration apps. Canada’s London Drugs is one of their better-known users.
Social Insight – In-depth analytics to drive more sales, interaction, and growth from your Instagram marketing. You can use multiple accounts and set up team access.
Square Lovin – Free Instagram business tool that provides a clear overview of your statistics to keep track of your social impact over time. View your most liked and commented media, follower growth charts, and more useful analytics.
Union Metrics – Multi-channel analytics for various popular social media networks, including Instagram. Analyze engagement with your posts, discover fans, and identify your top content. Track any account, including your competitors.
Autogrammer – Schedule Instagram posts, manage multiple social media accounts (Instagram, Twitter and Facebook), edit photos, and upload images in bulk.
Stribr – Schedule posts and monitor your keywords, hashtags, locations and geographies. Engage with people who check in at places or participate in hashtag campaigns. View your account analytics and take actions in the same dashboard. Manage your followers, identify influencers, active followers, recent unfollowers, etc.
Instagram Sales/Retail Tools
Olapic TapShop – Turn your static Instagram feed into a shoppable gallery and transform impressions to checkouts. Start selling on Instagram with a simple set-up process that allows you to create a shopping gallery of photos from any images in your media library.
Inselly – A marketplace for Instagram. Become a seller of your own goods and get a free online shop in just a few clicks. Instagram users are able to access all sales offers in one place, including yours. Tag your product photos with #inselly, along with relevant category tags. Add your Inselly URL to your Instagram profile so buyers can find your store. You’ll receive payments via PayPal.
Liketoknow.it – A membership community of sorts which Instagram members can join. When they see a post with a Linktoknow.it link, they can click on it to receive information about the products in the posted image via eMail.
Instaorders – This free Instagram business tool syncs with Instagram so you can import your product photos. Enter the product details and price for each item. Orders will be eMailed to you and processed through your choice of payment processor (PayPal, etc).
Shopify Canada – The better eCommerce platforms, like Canada’s Shopify, have a great selection of Instagram sales and management app’s available
Learning More About Instagram for Business
You’ll find many free and low-priced courses online that teach you how to use Instagram for business, such as the Instagram Marketing: Fans To Business Leads course (56 lectures for $17). You can also take online courses from recognized Instagram expert, Sue B. Zimmerman, including Sell More With Instagram.
How have you been using Instagram to promote your Canadian business? Please share your experience or questions in the comments below.
✔ You may also be interested in reading:
2016 Canadian Social Media Use and Online Brand Interaction (Statistics)
How to Increase Your Canadian Reach on Twitter
Listen Up, Brands: What Online Canadian Moms Want (Statistics)
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