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Canadian eCommerce Benchmark Data: Q2 2015 ©

The second quarter holds the most important data for many online merchants, mostly due to timing. By the time Q3 data is released, online retailers have already planned and executed their holiday shopping sales and marketing strategy. This year, the Magento Canadian benchmark data for the second quarter (April, May and June) of 2015 indicates a considerable upward trend across the board, with a 141.35% increase in sales compared to Q2, 2014.

Demac Media sums up the purpose of this data in its introduction, “Knowing where you stand and how to stand-out is the key to remaining competitive in digital retail.”

Canadian eCommerce Benchmark Data: Q2 2015

Canadian Website Traffic Sources and Resulting Sales

It’s important to take note of the traffic sources and how they converted to online sales for Canadian merchants in this study.  Most notable is the organic traffic and the resulting sales, which in today’s search environment is almost invariably attributed to high quality content.

Canadian Pay-Per-Click (PPC) Marketing Statistics

Online Shopping in Canada with a Smartphone

Online shopping with smartphones and other mobile devices (mCommerce) is on the rise in Canada, just like it is in most countries. However, desktop still wins out in order value, conversions and the overall number of transactions. Apple mobile products lead the pack when it comes to popularity among Canadian online shoppers, followed by Samsung devices.

These benchmarks join the countless number of indicators that should be leading Canadian merchants online to a point of saturation. We are confident that between the lagging loonie and a greater number of retailers venturing into eCommerce, the online Q3 and Q4 2015 sales will be the most successful to date.

Further Reading

Do you need a hand with bringing your business online?  Check out the following Canadian articles:

Checklist: Choosing a Website Host for your Canadian Business
Help for the 54% of Canadian Small Businesses Without a Website (Statistics)
10 Tips for Taking Product Photos That Sell Online
Finding Suppliers for your Canadian Business
Test eCommerce Waters with Fulfillment by Amazon (FBA)
10 Hot Product Niches to Sell or Drop Ship Online in Canada
Canadian Omni-Channel Panel Shares Insights
Top 10 Online Business Books of 2014
Canadian Stores Can Grab Global Online Shoppers (Statistics)

Does this data reflect your own Q2 data? Please share your insights or questions in the comments below.

Source: Demac Media Magento Canadian Online Benchmark Report Q2 2015 (Data from a small survey of Magento customers combined with Shopify Canada data)

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