According to a recent retail forecast from The Centre for Retail Research, online shopping via mobile device (tablets and smartphones) will increase in Canada to 16.2% in 2015, up from 11.3% in 2014.
- PC 83.8% (down from 88.7% in 2014)
- Tablet 7.5% (up from 4.9% in 2014)
- Smartphone 8.7% (up from 6.4% in 2014)
- The combined total of mobile devices used to shop online in Canada will be 16.2% in 2015 (up from 11.3% in 2014). By comparison, American mobile online spending will reach 26.8% and European mobile shopping will account for 20% of online purchases.
Of course, the number of Canadians using their mobile phone as part of an omni-channel experience or for product research is significantly higher. Canadian retailers could land the sale if they make it easy and tempting to do so. For example, they can have a limited-time coupon pop up on their product information page. Simply making it easy to add the item to their cart and check out via mobile device could seriously increase conversions.
Combine the growing demand with Google’s April update focusing on a mobile-friendly website design, and it’s obvious that a focus on mobile has become mission-critical. Not only to sell to Canadians, but to a global market as well.
It’s so easy for retailers to sell to mobile online shoppers (mCommerce) these days, especially if they opt for the right website and shopping cart host. Mobile-friendly features are built right into most online store solutions and a number of them are also equipped to serve Canadian shoppers, such as Shopify Canada
The Centre for Retail Research
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