Canadian web-based and e-Commerce-enabled retail stores are enjoying growth that brick & mortar establishments can only dream of, according to a MasterCard Canada SpendingPulse (TM) Report that “demonstrates e-Commerce is the shining light in retail”.  All indicators suggest retail establishments in Canada would be well-advised to set up online shopping if they want to thrive.

In August, MasterCard Canada made its first public release of insights from SpendingPulse for the first six months of 2012.  SpendingPulse is a product of MasterCard Advisors, which highlights total retail sales across all payment forms including cash and cheque.  The report includes sales in four key retail categories: e-Commerce, Grocery, Department Stores and Gasoline.

According to the June, 2012 report, overall Canadian retail sales for the first six months of 2012 showed modest growth of 2.2% compared to the first six months of 2011. The impressive growth is in e-Commerce, which shot up 24.9%.  E-Commerce sales increased above the 20% threshold for the ninth consecutive month.Canadian Online Retail Sales Statistics

“While overall retail sales growth in Canada has been modest through the first half of the year, the e-Commerce growth rates are truly impressive. The growth in online sales is a good indicator of how Canadian retailers are capitalizing on the shift of sales from brick and mortar locations to online sales channels,”says Michael McNamara, Vice President of Research and Analysis for MasterCard Advisors SpendingPulse.

Taking advantage of this trend has never been easier.  You can use a complete, step-by-step e-Business Building System like Montreal’s Site Build It, or a host like Go Daddy Canada with a built-in e-commerce platform. Both options allow you to easily implement and maintain your online shopping catalogue.

While it may seem like an overwhelming task, it isn’t necessary to offer all of your merchandise online.  Search the internet for your products and pinpoint which markets are the least saturated, then offer your most unique products to online Canadian shoppers.  You can slowly build your catalogue over time with a focus on what is selling best for you.

The biggest advantage is your target market will open wide to include shoppers from all over Canada (or internationally).  It sure beats hoping someone will stop in when they walk by.

Source:
MasterCard Canada

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7 Responses to "Canadian Online Retail Sales Up Almost 25% in First Half of 2012 [Statistics] ©"

  1. Heather  September 17, 2012

    It won’t be long before most people shop online. I already do almost all shopping online except for groceries. Yesterday I was looking for bulk Halloween candy in Canada and guess what? I couldn’t find any!!! Maybe a business idea for someone.

    Reply
  2. Donald  September 11, 2012

    This excites me as a new netrepreneur too!

    Reply
  3. Logan Marshak  September 4, 2012

    It’s the future even if Canadian businesses have to be dragged in kicking and screaming.

    Reply
  4. Gwen --- Langley, B.C.  August 29, 2012

    The retail landscape is changing and we have to change with it. Canadians don’t like change much but we can spot a good opportunity with a careful eye.

    Reply
  5. Richard Thorne  August 18, 2012

    I’m happy to hear that because I just started building an ecommerce website for housewares and you have a new fan.

    Reply
  6. Maxine  August 16, 2012

    A lot of businesses are afraid to tackle selling online but it can’t hurt to check into it and start small. My last employer used Godaddy and it was really easy to work with.

    Reply
  7. Les  August 15, 2012

    Good news! Canadian businesses are poorly represented online when you compare them to other countries but they could profit from it the most.

    Reply

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