Canadian's Internet Business

Canadian Retail Halloween Spending [Statistics] ©

Running Halloween promotions in Canada can pay off in a big way, according to predictions from The Consolidated Credit Counseling Services of Canada, and a recent survey from the Retail Council of Canada.  Be they your own products or an affiliate’s products, cashing in on the third most lucrative retail season can get the year’s fourth quarter off to a roaring start.

The Retail Council of Canada’s nation-wide poll of 1004 Canadians indicates that Halloween is only trumped by Christmas and Back to School.  That is primarily due to it being much more than a candy or gift holiday like  Easter or Valentine’s Day.  Halloween decorations are often more elaborate, parties demand costumes, pets get dressed up for contests and cuteness, and of course, Halloween night requires costumes and candy for the children.  It’s a holiday that isn’t limited to those who have a sweetheart or children, everyone can participate in a number of ways.

Canadian Halloween Spending Statistics from the Retail Council of Canada’s Nation-Wide Poll

2012 Canadian Halloween Spending Predictions from the Consolidated Credit Counseling Services of Canada

Selection is important, as is offering a few unique items to grab your share of Halloween sales.  Offering great prices and incentives like low flat-rate shipping or free shipping will give you an edge over other online retailers.  Promote your deals on social media and compete for traffic more effectively by purchasing search engine ad’s.

Bonus Tip:  For unique decorations or costumes to offer on your retail website, look no further than your local crafters!

How do you plan to cash in on Halloween?  What I’d really like to know is if anyone else has noticed how tiny the treat chocolate bars have become while the prices just keep going up? But that’s a topic for us to bring up to suppliers. 🙂

Sources:
Harris/Decima Poll: Data were collected by phone from September 20th through September 23rd 2012. A total of 1,004 completed surveys were conducted with a margin of error of +/-3.1 percentage points 19 times out of 20. The data were weighted to be reflective of the Canadian general population (age/gender by region) based on the 2006 Canadian Census. Conducted for the Retail Council of Canada.
Consolidated Credit Counseling Services of Canada

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