Canadian's Internet Business

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

Online shopping for Halloween is expected to grow in Canada in 2017, thanks in part to more savvy online marketing.  While the Canadian dollar is slightly higher this year, Canadians still take enough of a hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their own country as they learn about the importance of supporting their local economy. Millennials are most likely to shop locally and they’re big on Halloween festivities too.

Canadian Halloween Statistics

“Halloween has quickly become one of the largest shopping seasons of the year, with individuals spending upwards of $60 just on their costumes,” says Jeffrey Schwartz, Executive Director of Consolidated Credit Counseling Services of Canada.

“Canadians have become so wild about Halloween we now spend more per capita on costumes, candy and décor than our U.S. counterparts do, with holiday-related spending that is second only to Christmas,” reports Hollie Shaw for the Financial Post.

October Halloween Marketing Ideas

The scary thing about Halloween for Canadian online sales, is most people do their shopping for the holiday in October. They really don’t want to start hearing about promotions until then. Even if you start marketing in September, they’re often not ready to buy.  Additionally, we have to take away a week at the end of October for delivery time of online orders.

All things considered, we need to get the message out there within a very small window of time.  Following are proven ways to do that.  Some will work even better if you start setting it all up before October, so keep them in mind for next year or do it now with a focus on the holiday season.

Remember to tap into emotions when marketing any holiday. Halloween may not be the holiday that comes to mind when you think of warm, fuzzy nostalgia, but you can channel some of the best memories most adults have of their childhood.

Are you hoping to scare up some Canadian online sales with Halloween marketing? Please share your plans or questions in the comments below.

✔ You may also be interested in reading:
How to Use Content Marketing to Skyrocket Holiday Sales
Pinterest Use in Canada is Growing Rapidly (Statistics)
Top Keyword Research and Competitive Intelligence Tools
10 Hot Product Niches to Sell or Drop Ship Online in Canada

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