Analytics

Top 12 Types of Web Analytics Tools Used by Marketing Experts ©

Top 12 Types of Web Analytics Tools Used by Marketing Experts ©

The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]

Canada Leads the World in Q2 Branded Content Click-Through Rates

Canada Leads the World in Q2 Branded Content Click-Through Rates

Polar has released data that indicates Canadian click-through rates (CTR) on branded content were the highest of all measured regions in the second quarter of 2016. Canada came in at over 45% above the average click through rate (0.31%) with a 0.41% CTR.

Canadian Email Marketing Benchmark Data

Canadian Email Marketing Benchmark Data

Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]

B2B Blogging Guide: Best Practices ©

B2B Blogging Guide: Best Practices ©

No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.

2015 Top Digital Marketing Opportunities in North America

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this […]

Experts Rank Landing Pages Highest for Value Proposition Testing ©

Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.

How Top Companies Use Social Media [Statistics] ©

How Top Companies Use Social Media [Statistics] ©

Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers.  Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]