The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]
By David Hill Considering how visual the Internet is nowadays, it is no surprise that most blogs use photos (or other images). Statistics show content that includes images performs better in every possible way, and tends to get more views as well as better conversion rates.
When people first start blogging, they usually plan to earn money using standard blog monetization methods. That may include sponsored posts, reviews, advertising and affiliate marketing. Those are all excellent ways to make money blogging, but there are plenty more opportunities that come from blogging that could improve your financial situation. Amy Morin’s life took […]
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
The annual ranking of Cost per Sale (CPS) and Cost per Action (CPA) affiliate networks has been revealed by Revenue Performance Magazine. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts. The top 10 CPS (Cost per Sale) […]
Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]
Online marketing for the Holiday season has to start early due to shipping time. However, many Canadian consumers don’t understand that and may find it disrespectful when they see Holiday promotions before Remembrance Day. The last thing we want to do is upset shoppers, but what is an online business to do?
Online shopping for Halloween is expected to grow in Canada for 2015, if last year’s statistical trends are anything to go by. We spent more than 380 million dollars on candy alone, according to Statistics Canada. You still have time to lure people to your website as consumers become nervous about US shipments arriving too […]
A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]