Blogging

5 Ways to Promote the Holidays Without Disrespecting Remembrance Day ©

5 Ways to Promote the Holidays Without Disrespecting Remembrance Day ©

Online marketing for the Holiday season has to start early due to shipping time. However, many Canadian consumers don’t understand that and may find it disrespectful when they see Holiday promotions before Remembrance Day. The last thing we want to do is upset shoppers, but what is an online business to do?

Halloween a Real Treat for Canadian eCommerce in 2015 ©

Halloween a Real Treat for Canadian eCommerce in 2015 ©

Online shopping for Halloween is expected to grow in Canada for 2015, if last year’s statistical trends are anything to go by. We spent more than 380 million dollars on candy alone, according to Statistics Canada. You still have time to lure people to your website as consumers become nervous about US shipments arriving too […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

Canadians Give Bloggers 3.2/5 on the Trust Scale ©

A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions.  Canadians gave bloggers 3.2 out of 5 on the trust scale.  Traditional journalists were given 4.2. The fact that none of us should trust everything we read online almost certainly impacted this number.  If Canadians were asked how much they trust […]

2015 Top CPS and CPA Affiliate Networks

2015 Top CPS and CPA Affiliate Networks

Revenue Performance Magazine has named its top affiliate networks for 2015 in the Cost per Sale (CPS) and Cost per Action (CPA) categories. The ranking is based upon their Blue Book survey of thousands of active performance marketing industry professionals and a panel of performance marketing industry experts. The top 10 CPS affiliate networks are:

Our Top Earning Affiliate Programs of 2014

Canadian marketers and entrepreneurs embraced affiliate marketing for a number of reasons in 2014. Some are primarily affiliate marketers who use a wide variety of techniques to earn by selling other businesses’ products or services. Others are bloggers who are trying to monetize their blog through affiliate commissions. Those who develop info products (online courses, […]

November Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Free eBook: Content Marketing Guide and Success Stories

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc. Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to […]

October Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Top 10 Earning Affiliate Programs for August, 2014 ©

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they […]