Content Marketing

Canadian Influencer Content Marketing

Canadian Influencer Content Marketing

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

6 Crucial Rules for Creating Video Content that Engages Blog Readers

6 Crucial Rules for Creating Video Content that Engages Blog Readers

By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.

How to Create and Develop Your Own Digital Learning Products ©

How to Create and Develop Your Own Digital Learning Products ©

Also known as e-Coaching or e-Training, online teaching can be in the form of eBooks, special reports, whitepapers, podcasting, video, and/or private membership sites. These info-products can be sold individually or be combined into full eCourses. Online coaching can be a business on it’s own featuring your expertise, be used to compliment an existing online […]

How to Use Content Marketing to Skyrocket Holiday Sales ©

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

130+ ENGAGING Web Words That Sell

130+ ENGAGING Web Words That Sell

The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills. Because of that, writing engaging web copy using words that are proven to sell online […]

Content Marketing 2016 Data: How Companies Are Achieving Success

Content Marketing 2016 Data: How Companies Are Achieving Success

The primary goal of any content marketing strategy is engagement, which ultimately leads to sales. In any format, creating content that is compelling to prospects is the backbone of inbound marketing success. Ascend2 has released the results of their survey of international content marketers, providing strategic benchmarks and ideas for Canadian businesses. This data reveals […]

B2B Blogging Guide: Best Practices ©

B2B Blogging Guide: Best Practices ©

No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.

Top Online Business and Marketing Books of 2015 ©

Top Online Business and Marketing Books of 2015 ©

Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]

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