By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.
By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.
Also known as e-Coaching or e-Training, online teaching can be in the form of eBooks, special reports, whitepapers, podcasting, video, and/or private membership sites. These info-products can be sold individually or be combined into full eCourses. Online coaching can be a business on it’s own featuring your expertise, be used to compliment an existing online […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]
The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills. Because of that, writing engaging web copy using words that are proven to sell online […]
The primary goal of any content marketing strategy is engagement, which ultimately leads to sales. In any format, creating content that is compelling to prospects is the backbone of inbound marketing success. Ascend2 has released the results of their survey of international content marketers, providing strategic benchmarks and ideas for Canadian businesses. This data reveals […]
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]