Content Marketing Archives - Page 2 of 3 - Canadian's Internet Business

130+ ENGAGING Web Words That Sell

By Melody McKinnon on August 24, 2016 7 Comments Blogging, Canadian marketing

The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills. Because of that, writing engaging web copy using words that are proven to sell online […]

Content Marketing 2016 Data: How Companies Are Achieving Success

By Melody McKinnon on June 16, 2016 5 Comments Canadian marketing, Canadian statistics

The primary goal of any content marketing strategy is engagement, which ultimately leads to sales. In any format, creating content that is compelling to prospects is the backbone of inbound marketing success. Ascend2 has released the results of their survey of international content marketers, providing strategic benchmarks and ideas for Canadian businesses. This data reveals […]

Top Online Business and Marketing Books of 2015 ©

By Melody McKinnon on December 21, 2015 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian small business, Canadian web-based business, social media

Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

By Melody McKinnon on May 8, 2015 5 Comments Canadian consumers, Canadian marketing, Canadian Mobile Marketing, Canadian Retail, Canadian statistics

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

Free eBook: Content Marketing Guide and Success Stories

By Melody McKinnon on October 5, 2014 2 Comments Blogging, Canadian business freebies, Canadian small business, Content Marketing Canada

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc. Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to […]

October Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on October 1, 2014 2 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

The Top 8 Pages to Optimize on B2B Websites

By Melody McKinnon on September 17, 2014 5 Comments B2B Marketing, Canadian e-commerce, Canadian marketing, Canadian web-based business

Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience. In a new […]

April Marketable Holidays and Observances (Canadian and Global)

By Melody McKinnon on April 1, 2014 3 Comments Canadian Blogging, Canadian holiday marketing

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on March 11, 2014 4 Comments Canadian marketing, social media

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.

By Melody McKinnon on January 31, 2014 4 Comments Blogging, Canadian holiday marketing

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]