Content Marketing Archives - Page 2 of 3 - Canadian's Internet Business

15 Ways to Make Men Merry as they Holiday Shop Online ©

By Melody McKinnon on November 24, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

By Melody McKinnon on May 8, 2015 5 Comments Canadian consumers, Canadian marketing, Canadian Mobile Marketing, Canadian Retail, Canadian statistics

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

Top 3D Cover Design Tools for eBooks, InfoProducts, Etc. ©

By Melody McKinnon on February 6, 2015 4 Comments Indie Author, infoproduct, publishing, self publishing Canada

The popularity of indie publishing and info-products has created a demand for supporting tools for both designers and authors. There is no question that a professional, eye-catching design can significantly increase sales of eBooks, audio products, software, app’s, and eLearning products. Applying that design to 3D covers makes the product more tangible to potential buyers. […]

Free eBook: Content Marketing Guide and Success Stories

By Melody McKinnon on October 5, 2014 2 Comments Blogging, Canadian business freebies, Canadian small business, Content Marketing Canada

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc. Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to […]

October Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on October 1, 2014 2 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

The Top 8 Pages to Optimize on B2B Websites

By Melody McKinnon on September 17, 2014 5 Comments B2B Marketing, Canadian e-commerce, Canadian marketing, Canadian web-based business

Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience. In a new […]

April Marketable Holidays and Observances (Canadian and Global)

By Melody McKinnon on April 1, 2014 3 Comments Canadian Blogging, Canadian holiday marketing

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on March 11, 2014 4 Comments Canadian marketing, social media

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.

By Melody McKinnon on January 31, 2014 4 Comments Blogging, Canadian holiday marketing

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on January 2, 2014 4 Comments Blogging, Canadian holiday marketing, Canadian Retail, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]