Content Marketing

Increase Holiday Traffic and Conversions with Guest Posting ©

Guest posting is a common practice in which you write a blog post for another blog. Blogs that accept guest posts usually have guidelines on their website. The Benefits of Guest Posting While guest posting for SEO has lost its punch, people seem to have forgotten the other reason for guest posting – exposure – […]

How to Sell Content Marketing to Skeptics ©

How to Sell Content Marketing to Skeptics ©

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]

Top Reasons Canadians Share Content on Social Media (Statistics) ©

A 2013 global survey from Ipsos Open Thinking Exchange indicates Canadians who have shared content in the past month, did so for a variety of reasons.  The statistics were collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior.