We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers. Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally and securely. The […]
One of the most challenging parts of starting an online business in Canada is choosing a profitable niche. We have less competition within our borders than we would in large markets like the US. However, we still need to select products that are in demand, while not being in a saturated niche or easily obtained […]
Welcome to our annual compilation of Canadian holiday season online shopping forecast data and statistics. Sharing a combo of Canadian online shopping predictions in one place, allows our readers to quickly evaluate their marketing and sales strategies. As we update throughout the holiday season, you can make strategic adjustments to ensure a highly profitable fourth […]
Canadians will be shopping online and using mobile more during the 2016 back-to-school season. A new report from EY indicates it has never been more important to use the Internet and omni-channel strategies to reach Canadian shoppers of all ages. Consumers are expected to embrace eCommerce and use mobile devices to find the best deals. […]
The 2016 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada and using the Internet as a tool for comparison shopping. With the low loonie, you may even bring in some American back-to-school shoppers. eCommerce brings the World to […]
One of the most daunting tasks in online retail is deciding what products to sell. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but can still be a massive undertaking. Experts have ways to take the pain out of the product […]
Online sales in Canada are expected to be stronger than ever in 2016. eTail Canada predicts that eCommerce sales in this country will top $34.04 billion this year. In their Q1 report, Demac Media suggests the typically slow first quarter is the perfect time for businesses to focus on social sales and segments experiencing growth. […]
Canadian small businesses have struggled to keep up with eCommerce and multi-channel customer management. In fact, a 2015 Canadian Internet Registration Authority (CIRA) report found that 40% of Canadian small businesses didn’t have a website at all. Meanwhile, consumers in this country have fully embraced online shopping and product research.
The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]
Fraudulent online transactions are the dark side of eCommerce. The Internet is the “wild west” of fraud in a world that is becoming more secure at the offline payment level. It has become a point of easier access, without signatures, PIN numbers and chips.