Canadians will be shopping online and using mobile more during the 2016 back-to-school season. A new report from EY indicates it has never been more important to use the Internet and omni-channel strategies to reach Canadian shoppers of all ages. Consumers are expected to embrace eCommerce and use mobile devices to find the best deals. […]
One of the most daunting tasks in online retail is deciding what products to sell. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but can still be a massive undertaking. Experts have ways to take the pain out of the product […]
Online sales in Canada are expected to be stronger than ever in 2016. eTail Canada predicts that eCommerce sales in this country will top $34.04 billion this year. In their Q1 report, Demac Media suggests the typically slow first quarter is the perfect time for businesses to focus on social sales and segments experiencing growth. […]
Canadian small businesses have struggled to keep up with eCommerce and multi-channel customer management. In fact, a 2015 Canadian Internet Registration Authority (CIRA) report found that 40% of Canadian small businesses didn’t have a website at all. Meanwhile, consumers in this country have fully embraced online shopping and product research.
The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]
Fraudulent online transactions are the dark side of eCommerce. The Internet is the “wild west” of fraud in a world that is becoming more secure at the offline payment level. It has become a point of easier access, without signatures, PIN numbers and chips.
There are countless online opportunities for Canadian entrepreneurs. Our country is large and its population is scattered, which creates a unique demand. While many products are available in the US there is a strong preference to buy Canadian whenever it is feasible to do so if for no other reason than the low Canadian dollar, […]
Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.
Nielsen’s new data from their survey, Global Connected Commerce 2016, covers the evolving online ecosystem, online shopping behaviour, and the drivers and barriers for online shopping success. It offers insight into the global market that has been opened to us by the Internet, while also providing a snapshot of online Canadian consumers. Canada is tied […]
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality. The overall launch expense was enormous, but it only began with […]