Ezine / Newsletter Publishing

March Free Guide of the Month: B2B Email Marketing

By on 3 Comments ,

Each month we bring you a new, free guide, report or whitepaper. This month, it’s The Complete Guide to B2B Email Marketing. Business to business (B2B) marketing can be challenging through any channel.  When we have to compete for space and attention in an entrepreneur’s or other professional’s inbox, the challenge is that much more […]

March Marketable Holidays & Observances (Canadian & Global) ©

By on 4 Comments , ,

March Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Canadian Digital Behaviour for Businesses (Statistics) ©

By on 5 Comments , , ,

Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses.  ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians.  The Digital North report, resulting from research conducted in March, 2013, is part […]

10 Ways to Reduce Newsletter Unsubscribe Rates

By on 9 Comments , ,

10 Ways to Reduce Newsletter Unsubscribe Rates

I firmly believe that virtually every website should publish a newsletter (eZine).  There is still no better way to increase sales and keep visitors coming back for more.  We often focus on getting more subscribers to our newsletters and eZines, which is certainly important.  Just as critical, however, is hanging onto those subscribers.

What to Look for in a URL Shortener

By on 6 Comments , , , ,

What to Look for in a URL Shortener

Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade.  They can cloak affiliate links to prevent commission hijacking or affiliate bypassing.  Shortened URL’s also prevent broken links in e-mail from line character limits.  With the advent of character-limited social media, they’ve taken on a new role of lowering […]

1 2