Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]
I’ve been doing a lot of research into website hosting lately, as I prepare to move to a more robust, reliable host. In doing so, I have come up with a list of considerations involved with reviewing each hosting option. I’ve expanded upon that here in the hopes of helping more Canadian companies find hosting […]
Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier or manufacturer to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market like […]
Canadian businesses are thoroughly convinced of the benefits of digital marketing in 2016. Their budgets are expanding to include a full range of advertising across all digital platforms, from social media to search engines. Canadian marketing strategies have fully evolved to include content, social and mobile, in addition to more traditional online marketing like eMail.
Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]
Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]
ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]
eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US. All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]
Intuit Canada produces TurboTax and Quickbooks, Canada’s leading financial management and accounting software for small businesses and the self-employed. They’ve recently released the results of their Canadian entrepreneurship survey of 500 successful Canadian entrepreneurs, and we think you’ll be encouraged by what they found.
The latest Twitter study from Semiocast indicates that the social media network reached half a billion accounts last month, lead by the US. Japan remains one of the most active countries, although growth has slowed. Top 10 Countries in Twitter Accounts US Brazil Japan UK Indonesia India Mexico Canada Spain Philippines There’s a marked difference […]