By Cassie Phillips Online marketing continues to change and develop rapidly, and there is always an exciting new development just around the corner. There are some thrilling new trends in digital marketing, and they are set to change the way marketers reach out to their target audiences. These are a few statistics that illustrate how […]
By Jordan Fried Offices are so 20th century these days. Who really needs the hassle anymore? The expense of paying for rent and equipment plus the extra staff needed to keep it clean and functional. It used to be that the benefits of having a nice office in a good, convenient location for your business […]
By Ady Wilson Having a business presence on social media is more important than ever, when it comes to increasing brand awareness and interacting with consumers. However, while you might be familiar with Twitter, Facebook, and Instagram for personal use, using them for business can be a bit more challenging. From knowing when and how […]
By Carolyn Andreason Starting a small business in Canada and running one are two very different, but crucial aspects that need to be mastered. Each has its own set of steps that must be carefully planned and adhered to, in order to gain success in a country where thousands of other startups are attempting the […]
By David Hill Considering how visual the Internet is nowadays, it is no surprise that most blogs use photos (or other images). Statistics show content that includes images performs better in every possible way, and tends to get more views as well as better conversion rates.
Contributed by Greg Shepard It’s no secret; Canada is making up serious ground in the online marketing space. For much of the internet age, Canada has remained several years behind the U.S. in the area of eCommerce. Much of this stemmed from the high costs of less-than-ideal internet services and product shipping. Despite that, things […]
This post was contributed by Robert Matthew. Whether a business is big and booming or small, most companies still have the same goal of trying to obtain more clients than what they currently have. It’s especially challenging for smaller businesses, but it is still not something that is impossible to do. One way a small […]
By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]
If you’re going to work at home, you’ll be spending a lot of time in your home office. It’s important that your work space(s) be functional and pleasant for your own benefit and for your visiting clients. Susan Varano offers tips for designing a home office that will increase the success of your Canadian home-based […]
Susan Varano offers some fantastic tips for freelancer writers living in Toronto and the rest of Canada.