Infographics Archives - Page 2 of 2 - Canadian's Internet Business

Writing with Clarity Online: Cheat Sheet (Infographic) ©

By Melody McKinnon on February 7, 2014 4 Comments Blogging, Canadian marketing, Ezine / Newsletter Publishing, infographics, writing

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

How Social Media Engagement Impacts Search Ranking ©

By Melody McKinnon on February 4, 2014 4 Comments Canadian marketing, infographic, Search Engine Optimization (SEO), social media

Social media engagement can benefit Canadian businesses in a myriad of ways. We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

Canadians Spending More Online Than Ever (Stat’s & Infographic) ©

By Melody McKinnon on November 21, 2013 3 Comments Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian statistics, Canadian web-based business

Canadians are some of the most enthusiastic Internet users in the World, but we were always a little more hesitant than other countries when it came to purchasing online. That’s changing quickly as we get more comfortable with online shopping. The 2013 eCommerce Special Feature Report just released by Ipsos, indicates Canadians are spending more […]

Canadian 2013 Holiday Outlook Statistics: Online Retail (Infographic)

By Melody McKinnon on November 5, 2013 3 Comments

As we’ve seen in other statistics, Deloitte’s annual holiday survey of 2008 Canadians 18+ indicates more will shop online this holiday season. They’re still not too enthusiastic about using their SmartPhone to shop online, but they are big fans of omnichannel benefits. 73.2% of Canadian consumers will use the Internet to assist in holiday shopping, […]

How to Sell Content Marketing to Skeptics ©

By Melody McKinnon on October 25, 2013 3 Comments Blogging, Canadian marketing, content marketing, infographic, Search Engine Optimization (SEO)

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]

Digital Platforms Support the Canadian Economy (Infographic) ©

By Melody McKinnon on October 8, 2013 5 Comments Canadian business, Canadian Business Finance, Canadian marketing, Canadian statistics, infographic, social media

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]

The Dollar Value Per Social Share for Canadian Events [Infographic]

By Melody McKinnon on October 25, 2012 3 Comments analytics, Canadian Events, Canadian marketing, Canadian statistics, infographic, social media

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]

How the Business of eBooks is Changing Publishing [Infographic]

By Melody McKinnon on October 5, 2012 3 Comments ebook, infographic, infoproduct, publishing

Data from the 4th Annual eBook Survey of Publishers indicates the publishing industry is adapting to utilize the eBook format, but may fall short in capitalizing on it. While the opportunities are boundless and have been tested with amazing success long before eBooks were a publishing norm, as an industry publishing appears hesitant to run […]

Canada’s HootSuite Top Social Media Tool for Top Brands [Infographic]

By Melody McKinnon on August 9, 2012 4 Comments Canadian business, infographic, marketing, social media, twitter

I prefer to manage social networks individually so I can tweak the post to grab the attention of the various personalities attracted to each. I also like to avoid confusing social media cross-over, such as #hashtags in a Facebook post. I feel it’s good for my marketing mind to keep in touch with each network […]

By Melody McKinnon on July 31, 2012 3 Comments infographic, marketing, social media

Someone once said that trying to figure out the ROI (Return on Investment) of social media is like trying to figure out the ROI of the telephone. We know it works for Canadian businesses and there are options suitable for any budget, so we don’t believe there’s any great need to put a number on […]