Marketing

The Three Step Online Marketing Communications Plan ©

The Three Step Online Marketing Communications Plan ©

Canadian businesses are sold on the benefits of online marketing and communications, but many still struggle to implement a strategy that effectively combines the two.  This often results in dismissal of digital communications as ineffective, when in fact it was the plan itself (or the person implementing it) that was ineffective.

The Best Affiliate Program Networks for Canadians ©

The Best Affiliate Program Networks for Canadians ©

Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]

Overcome the Big 5 Challenges Facing Email Marketers ©

Overcome the Big 5 Challenges Facing Email Marketers ©

Email is still the most popular and potentially lucrative tool in cyberspace. It retains its lead in every age group over social media networks in Canada, which is significant considering Canada leads the World in social media usage. Smart marketers continue to focus on email as a marketing tool, but two recent reports agree that […]

A Staggering 90% of Canadian Online Moms Love YouTube

A Staggering 90% of Canadian Online Moms Love YouTube

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

How to Use Content Marketing to Skyrocket Holiday Sales ©

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

Online shopping for Halloween is expected to grow in Canada in 2017, thanks in part to more savvy online marketing.  While the Canadian dollar is slightly higher this year, Canadians still take enough of a hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping […]

How to Get eCommerce Holiday Shoppers to Buy Early ©

How to Get eCommerce Holiday Shoppers to Buy Early ©

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

Get Your Digital Marketing Priorities Straight (Benchmark Data)

Get Your Digital Marketing Priorities Straight (Benchmark Data)

It doesn’t seem like too long ago that digital marketing priorities consisted of a website, email marketing, banner advertising and maybe some ads in a search engine. Now there is a long list of marketing tactics and strategic planning involved in every effective online campaign.

Canadian Influencer Content Marketing

Canadian Influencer Content Marketing

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]

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