The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
Online shopping for Halloween is expected to grow in Canada in 2017, thanks in part to more savvy online marketing. While the Canadian dollar is slightly higher this year, Canadians still take enough of a hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping […]
Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. The online holiday season starts early because it ends early due to shipping time. If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.
It doesn’t seem like too long ago that digital marketing priorities consisted of a website, email marketing, banner advertising and maybe some ads in a search engine. Now there is a long list of marketing tactics and strategic planning involved in every effective online campaign.
Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]
Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]
The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]
By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.
The annual ranking of Cost per Sale (CPS) and Cost per Action or Cost Per Acquisition (CPA) affiliate networks for 2017 has been revealed by mThink. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts and mThink’s research. […]