Marketing

How to Get eCommerce Holiday Shoppers to Buy Early ©

How to Get eCommerce Holiday Shoppers to Buy Early ©

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

Get Your Digital Marketing Priorities Straight (Benchmark Data)

Get Your Digital Marketing Priorities Straight (Benchmark Data)

It doesn’t seem like too long ago that digital marketing priorities consisted of a website, email marketing, banner advertising and maybe some ads in a search engine. Now there is a long list of marketing tactics and strategic planning involved in every effective online campaign.

Canadians on Social Media: Influencer Content Marketing (Statistics)

Canadians on Social Media: Influencer Content Marketing (Statistics)

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]

How to Start an Affiliate Program for a Canadian Business ©

How to Start an Affiliate Program for a Canadian Business ©

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]

Top 12 Types of Web Analytics Tools Used by Marketing Experts ©

Top 12 Types of Web Analytics Tools Used by Marketing Experts ©

The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.

Top CPS and CPA Affiliate Networks for 2017 Revealed

Top CPS and CPA Affiliate Networks for 2017 Revealed

The annual ranking of Cost per Sale (CPS) and Cost per Action or Cost Per Acquisition (CPA) affiliate networks for 2017 has been revealed by mThink. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts and mThink’s research. […]

5 Statistics Reveal the Future of Online Marketing

5 Statistics Reveal the Future of Online Marketing

By Cassie Phillips Online marketing continues to change and develop rapidly, and there is always an exciting new development just around the corner. There are some thrilling new trends in digital marketing, and they are set to change the way marketers reach out to their target audiences. These are a few statistics that illustrate how […]

Top 10 Earning Affiliate Programs for October, 2016

Top 10 Earning Affiliate Programs for October, 2016

There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The […]

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