Marketing

Co-operative Social Media Engagement Groups for Canadian Businesses ©

Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion. We’ve been testing social media engagement groups for over a year and have been impressed with […]

January Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

2013 Cyber Monday Affiliate Sales Increased Dramatically ©

Online merchants were singing holiday tunes this year as sales came rolling in on the biggest Christmas shopping days, American Thanksgiving, Black Friday and Cyber Monday. Linkshare recently released their online holiday shopping season statistics based on 2013 merchant sales (including Canadians). Rakuten Linkshare manages online performance marketing (affiliate programs) and lead generation for hundreds […]

Increase Holiday Traffic and Conversions with Guest Posting ©

Guest posting is a common practice in which you write a blog post for another blog. Blogs that accept guest posts usually have guidelines on their website. The Benefits of Guest Posting While guest posting for SEO has lost its punch, people seem to have forgotten the other reason for guest posting – exposure – […]

Canadians with an Internet Connection (Statistics) ©

Canadians with an Internet Connection (Statistics) ©

Statistics Canada released its 2012 Canadian connectivity statistics in November, 2013, based on a sample size of about 30,000 households.  If you’ve ever wondered how many of your Canadian customer base or target market are online, these statistics will clarify the big picture for you.  Both Canada as a whole and every province have shown an increase […]

Grabbing the Guys as they Holiday Shop Online ©

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, a recent Ipsos holiday shopping survey found Canadian […]

Canadians Spending More Online Than Ever (Stat’s & Infographic) ©

Canadians are some of the most enthusiastic Internet users in the World, but we were always a little more hesitant than other countries when it came to purchasing online.  That’s changing quickly as we get more comfortable with online shopping.  The 2013 eCommerce Special Feature Report just released by Ipsos, indicates Canadians are spending more […]

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

This is an unsolicited review. A few weeks ago, I was lucky enough to win a copy of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, by Jeff Fromm and Christie Garton, from Marketing Sherpa. I was so impressed with the wealth of information, data, insights and strategic tools offered […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline.   In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Canadian 2013 Holiday Outlook Statistics: Online Retail (Infographic)

As we’ve seen in other statistics, Deloitte’s annual holiday survey of 2008 Canadians 18+  indicates more will shop online this holiday season.  They’re still not too enthusiastic about using their SmartPhone to shop online, but they are big fans of omnichannel benefits. 73.2% of Canadian consumers will use the Internet to assist in holiday shopping, […]

1 9 10 11 12 13 17