Marketing

Internet and Tech Companies Top List of Canada’s Most Influential Brands (Statistics)

Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies.  Five of their top 10 choices fell into these categories, including the top four.  That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.

Internet Mistrust Causes eGeneration Gap: Canadian Seniors vs Youth (Statistics) ©

Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage.  What they’re doing online is often different than younger surfers, including listening to music or watching videos.  This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.

LinkShare Launches Global Deal Dispatcher for Canadian Affiliates

The Rakuten LinkShare affiliate network has launched ‘Global Deal Dispatcher’, which targets affiliates in specific countries. The broadly geo-targeted deals and promotions are compiled monthly, allowing Canadian publishers to quickly find affiliate promotions that are either in Canada or available to Canadians.

HootSuite gets Owly at ClickBank Affiliate Links ©

ClickBank affiliates who have been using the Ow.ly URL shortener received a nasty surprise from HootSuite recently.  Vancouver’s social media management giant is now blocking all ClickBank affiliate URL’s through Google Safebrowsing.  Attempting to submit a ClickBank affiliate URL now results in the message, “Submitted URL has been blocked.” ClickBank affiliate links set up prior […]

Use Rich Snippets to Boost Search Engine Click-Through Rates ©

Canadian Internet entrepreneurs can always use a boost in click-through rates from search engines.  In this post, Thomas McMahon shares his tips for using Rich Snippets to make your webpage stand out on search engine result pages so you can grab those clicks!  Make sure you don’t abuse this trick, however, or it may backfire […]

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US.  All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]

Report: Canadian Moms Love Social Networks {Statistics and Tips} ©

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting.  The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.

The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]

Free Blog Marketing Event – Pink Ninja Media ‘Have it Your Way’ Giveaway

FREE Blogger Marketing Opportunity! Pink Ninja Media will be giving away $200 in the Have it Your Way event to celebrate their launch. Bloggers get a free Blog and Facebook link if they publish an announcement post like this one. If you do not wish to publish an announcement post, you can pay $5 to […]

Should You Worry About Your Google Analytics Bounce Rates? ©

Several years ago, I almost had a coronary the first time I saw the bounce rate for a site I was administering through Google Analytics.  The metric sent me off on a research journey for clarification.  Just what was this bounce rate, and how dare it imply that visitors were leaving my home page almost […]