Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade. They can cloak affiliate links to prevent commission hijacking or affiliate bypassing. Shortened URL’s also prevent broken links in e-mail from line character limits. With the advent of character-limited social media, they’ve taken on a new role of lowering […]
Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.
Canadian online business icon and veteran, Ken Evoy, want’s to jump-start your eBusiness… so he’s having a sweepstakes!
I prefer to manage social networks individually so I can tweak the post to grab the attention of the various personalities attracted to each. I also like to avoid confusing social media cross-over, such as #hashtags in a Facebook post. I feel it’s good for my marketing mind to keep in touch with each network […]
They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses. They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]
Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers. Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]
Someone once said that trying to figure out the ROI (Return on Investment) of social media is like trying to figure out the ROI of the telephone. We know it works for Canadian businesses and there are options suitable for any budget, so we don’t believe there’s any great need to put a number on […]
There has never been a better time to do business online in Canada or to target the online Canadian market. According to ComScore’s 2012 statistics, Canadians over the age of 15 continue to lead the world in Internet usage, coming in first place of 11 countries (including the US & China). They spend an average […]