Marketing

2015 North American eMail Marketing Trends ©

2015 North American eMail Marketing Trends ©

eMail marketing continues to be one of the most effective ways to reach consumers online, in spite of the countless social marketing options available today. Inbox Marketer, a Canadian eMail marketing company, has published a new report summarizing the latest trends and benchmarks for North American eMail marketing based on their B2C and B2B clients. […]

2015 Top Digital Marketing Opportunities in North America

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this […]

Canadians Give Bloggers 3.2/5 on the Trust Scale ©

A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions.  Canadians gave bloggers 3.2 out of 5 on the trust scale.  Traditional journalists were given 4.2. The fact that none of us should trust everything we read online almost certainly impacted this number.  If Canadians were asked how much they trust […]

How to Get More Clients Than You Can Handle for Your Small Business

This post was contributed by Robert Matthew. Whether a business is big and booming or small, most companies still have the same goal of trying to obtain more clients than what they currently have. It’s especially challenging for smaller businesses, but it is still not something that is impossible to do. One way a small […]

2015 Top CPS and CPA Affiliate Networks

2015 Top CPS and CPA Affiliate Networks

Revenue Performance Magazine has named its top affiliate networks for 2015 in the Cost per Sale (CPS) and Cost per Action (CPA) categories. The ranking is based upon their Blue Book survey of thousands of active performance marketing industry professionals and a panel of performance marketing industry experts. The top 10 CPS affiliate networks are:

2015 Canadian Social Media Usage Statistics

2015 Canadian Social Media Usage Statistics

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. 2015 Canadian Social Media Usage […]

Top 10 Online Business Books of 2014 ©

For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as […]

Our Top Earning Affiliate Programs of 2014

Canadian marketers and entrepreneurs embraced affiliate marketing for a number of reasons in 2014. Some are primarily affiliate marketers who use a wide variety of techniques to earn by selling other businesses’ products or services. Others are bloggers who are trying to monetize their blog through affiliate commissions. Those who develop info products (online courses, […]

2014 Affiliate Marketing Benchmarks + Top Networks ©

The 2014 Affiliate and Advertiser Research Report (Global Affiliate Version) conducted by Affiliate Benchmarks has revealed some interesting details. A respectable sample size of 7,339 respondents had their survey answers included in the report. 45% of respondents were from outside the United States (including Canada).

4 Holiday Online Shopping Trends in Canada (Statistics) ©

4 Holiday Online Shopping Trends in Canada (Statistics) ©

Google Canada’s 2014 Holiday Shopper survey found 4 hot holiday shopping trends and all of them revolve around eCommerce. Mobile shopping in Canada is expected to grow significantly, along with online shopping in general.

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