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Get Your Digital Marketing Priorities Straight (Benchmark Data)

Get Your Digital Marketing Priorities Straight (Benchmark Data)

It doesn’t seem like too long ago that digital marketing priorities consisted of a website, email marketing, banner advertising and maybe some ads in a search engine. Now there is a long list of marketing tactics and strategic planning involved in every effective online campaign.

The State of eCommerce in Canada, by the Numbers

The State of eCommerce in Canada, by the Numbers

Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]

How Small Businesses Can Prevent Ransomware Encryption

How Small Businesses Can Prevent Ransomware Encryption

With the widespread Ransom.WanaCrypt0r. (WanaCry) attacks in the news, the world has become painfully aware of the havoc encrypted ransomware can cause. It has infected the PC’s, Macs, mobile devices, networks and servers of both individuals and businesses of all sizes. There are many versions of ransomware, including Jaff, Locky, Sage, Cerber, Spora, Cryptoblock, SamSam, […]

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]

10 Spring Cleaning Tips and Tools for your Website or Blog ©

10 Spring Cleaning Tips and Tools for your Website or Blog ©

There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]

Canadian Stores Can Grab Global Online Shoppers ©

Canadian Stores Can Grab Global Online Shoppers ©

There has been much concern about Canadians cross-border shopping in the U.S. since the World embraced eCommerce. More than 90% of Canadians shop across the border these days, justifying that concern, but it’s not so bad compared to the 82% global average. It’s important to note that Americans and those residing in other countries also […]

Top CPS and CPA Affiliate Networks for 2017 Revealed

Top CPS and CPA Affiliate Networks for 2017 Revealed

The annual ranking of Cost per Sale (CPS) and Cost per Action or Cost Per Acquisition (CPA) affiliate networks for 2017 has been revealed by mThink. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts and mThink’s research. […]

Top Two-Tier Affiliate Programs for Canadians ©

Top Two-Tier Affiliate Programs for Canadians ©

Affiliate (associate) programs provide a way for anyone with a website, blog and/or newsletter to generate revenue from selling a merchant’s products or services. Canadians may use these programs as a primary or supplemental source of income, whether they are an individual or large company. Getting started is as easy as signing up and publishing […]

10 Home-Based Business Tips to Keep Parents Sane ©

10 Home-Based Business Tips to Keep Parents Sane ©

Let’s get one thing straight, if you are at home raising children then you’re already a ‘work-at-home parent’.  If you want to extend that role to making money from home, others should bow to your ambition because it isn’t easy.  It’s certainly possible, however, and I know that from experience.  From the time my son […]

Pinterest Use in Canada is Growing Rapidly (Statistics)

Pinterest Use in Canada is Growing Rapidly (Statistics)

Ahalogy’s 2016 Media Consumption Report was released this month, revealing data about Canadian Pinterest user demographics, habits, and behaviour. The statistics confirm that Pinterest use is growing rapidly in Canada, with over 35% joining the image-sharing social media network last year. Half of Canadian active Pinners use Pinterest 2–3 times per week or more, and […]

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