The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills. Because of that, writing engaging web copy using words that are proven to sell online […]
Polar has released data that indicates Canadian click-through rates (CTR) on branded content were the highest of all measured regions in the second quarter of 2016. Canada came in at over 45% above the average click through rate (0.31%) with a 0.41% CTR.
There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The […]
When people first start blogging, they usually plan to earn money using standard blog monetization methods. That may include sponsored posts, reviews, advertising and affiliate marketing. Those are all excellent ways to make money blogging, but there are plenty more opportunities that come from blogging that could improve your financial situation. Amy Morin’s life took […]
Freelancing has always been around, but it has exploded online in the past decade. This evolution of self-employment is often referred to as the “Gig Economy” or “Freelance Economy”, with both the freelancers and businesses of all sizes embracing it. Specialized freelancers can earn serious money, depending on the demand and level of competition in […]
Canadian digital retail (eCommerce) is growing as more stores recognize the Internet as a necessary tool for success. Unfortunately, local stores continue to fall short of global standards, often with fatal results. A recent Ipsos Yellow Pages study has examined retail behaviour (both online and offline) in Canada, resulting in an insightful statistical snapshot of […]
An increasing number of Canadians are turning to online business as an income option while they’re unemployed, or to supplement a lower-paying job until they find a better one. Many do well enough to never go back to a conventional workplace.
The primary goal of any content marketing strategy is engagement, which ultimately leads to sales. In any format, creating content that is compelling to prospects is the backbone of inbound marketing success. Ascend2 has released the results of their survey of international content marketers, providing strategic benchmarks and ideas for Canadian businesses. This data reveals […]
Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners can partner up with them for a percentage of sales they […]
Instagram recently announced the addition of business pages, which should be available to Canadians in 2017. Its 400 million active users (7 million in Canada) are already proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach […]