Omni-Channel & Mobile

Hot Canadian eCommerce Market Captivates Merchants Globally

Hot Canadian eCommerce Market Captivates Merchants Globally

Data from a number of sources paints a bright picture of Canadian online retail. Sales and marketing insights, combined with Canadian web usage statistics, facilitate a sound strategy for 2017. An internet retail presence is more important than ever, as international retailers set their sights on the growing online shopping market in this country.

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]

Study: Omni-Channel is the Key to Success in Retail Today ©

Study: Omni-Channel is the Key to Success in Retail Today ©

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.

Canadian eCommerce Benchmark Data: Q2 2015 ©

Canadian eCommerce Benchmark Data: Q2 2015 ©

The second quarter holds the most important data for many online merchants, mostly due to timing. By the time Q3 data is released, online retailers have already planned and executed their holiday shopping sales and marketing strategy. This year, the Magento Canadian benchmark data for the second quarter (April, May and June) of 2015 indicates […]

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while […]

Canadian Grocery Shoppers Hungry for Omni-Channel Savings / Convenience

Canadian Grocery Shoppers Hungry for Omni-Channel Savings / Convenience

Canadians are increasingly enthusiastic about their Smartphones, with 67% of us owning one and 38% of us admitting we can’t imagine leaving home without it. 49% of Canadian grocery shoppers would also like to use their Smartphone to save money at the store with app’s, according to research by Mintel, but only 13% actually do […]

Canadians Now Use Mobile More Than Computers (Statistics & Tips)

Canadians Now Use Mobile More Than Computers (Statistics & Tips)

Mobile devices are winning the Internet race by a nose, according to ComScore. Their data indicates Canadians are accessing the Internet using their tablet or smartphone 51% of the time, slightly passing computer/laptop access at 49%. Approximately 5% of Canadians only use mobile devices. Not surprisingly, mobile is expected to continue leading the pack by […]

Canadian Omni-Channel Panel Shares Insights

Canadian Omni-Channel Panel Shares Insights

“Omni-channel” or “multi-channel” retailing refers to a seamless shopping experience with in-store, mobile device, computer, catalogue, flyers, etc. Implementing a fully omni-channel environment involves special supply chain software with universal inventory and pricing control, which may be maintained in-house or through a partner marketplace.