Visibility has become an almost insurmountable challenge on today’s crowded internet. Even if you ‘pay to play,’ it’s becoming much more difficult (and expensive) to be seen on social media networks and search engines. These digital marketing spaces are ripe for disruption and poised for evolution, which may include specialty search engines and niche social […]
When Canadian entrepreneurs go looking for information or inspiration on YouTube, most of what they find has been produced in other countries. When they do find Canadian content on the network, it’s often severely limited or outdated.
The creator economy is now valued at over $200 billion globally and is expected to exceed $500 billion in the next few years, making it one of the fastest growing sectors of the digital economy.
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
EH! Canada’s Social Network Launches Nationwide — Connecting Communities, Boosting Local Economies, and Celebrating Canadian Merch.
Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos.
Online shopping has accelerated in Canada over the past few years. As Canadian consumers become more comfortable with digital transactions, they’ve begun to explore additional online shopping platforms and networks, such as social media channels. Adoption rates are expected to be much faster, as Canadians and ecommerce enthusiasts from around the world accept the internet […]
Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]
It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by platform. Enthusiasm for social media in Canada remains consistent in 2024, but analysis takes us deeper to reveal changes when new data is published.
5+ Effective Social Media Platforms You Probably Haven’t Heard Of
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Online Business FAQs: Should I Sell “Do Follow” Links to Marketers?
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Learn These Definitions Before You Start an Online Business
by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
JUNE 2026: Tips to Grow Your Canadian Small Business Online
by Melody McKinnon, Online Business & Marketing Manager - No Comment
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2026 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
