Social Media

Review: LinkedU Advanced LinkedIn Marketing Training ©

Review: LinkedU Advanced LinkedIn Marketing Training ©

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

Canadian Teens Rule Back-to-School Online Shopping in 2015 (Statistics) ©

It comes as no surprise that Canadian teens are taking over back-to-school online shopping in 2015, according to Ernst & Young forecast statistics. This generation has grown up in a digital shopping era where an eCommerce option is as natural as going to the mall. It changes the shopping dynamic when teens hold the credit […]

Spike in Canadian Online Sales and Marketing (Statistics) ©

It has taken a long time for Canadian businesses to start selling online and even longer for most to fully embrace it as a way of life. We face unique eCommerce obstacles in Canada, from a lack of local Internet expertise to high postal shipping rates and inferior (yet expensive) Internet access. More Canadian retailers […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

2015 Canadian Social Media Usage Statistics

2015 Canadian Social Media Usage Statistics

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. 2015 Canadian Social Media Usage […]

Top 10 Online Business Books of 2014 ©

For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as […]

November Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Get Halloween Website Traffic (Plus 2014 Canadian Statistics)

Get Halloween Website Traffic (Plus 2014 Canadian Statistics)

As Canadian businesses begin to focus on the 2014 holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching the internet for Halloween topics can make it well worth promoting online, and the earlier the better.  Just about 78% of Canadians […]

British Columbia Benchmark: Marketers Online (With Infographic)

A recent Ipsos poll done in cooperation with the BC Association of Integrated Marketers, reached into the minds of British Columbia marketing professionals. The resulting statistics provide insight into the practices, concerns and information sources of these Canadian experts.

September Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]