Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion. We’ve been testing social media engagement groups for over a year and have been impressed with […]
A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline. In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]
With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]
I prefer to shop online so I’ve been on the receiving end of many customer support scenarios. I’ve never once dealt with a small business that wouldn’t bend over backwards to make me happy, not only to get that particular sale but also to ensure future sales. It works every time. I’ll gladly pay a […]
We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]
Canadians consumers are more likely to do business with small businesses if they can easily do so online, a new TD Canada Trust survey concludes. Consumers want to interact with small businesses through user-friendly websites with eCommerce capabilities, backed by social engagement. It’s clear that Canadians want to support small businesses, but they’re not willing […]
Comscore and UPS have released the results of the Canadian UPS Pulse of the Online Shopper survey, just in time for the 2013 online holiday shopping season. All Canadian shoppers surveyed had to meet the criteria of making at least two online purchases in a typical three month period. The survey was conducted in March […]
A 2013 global survey from Ipsos Open Thinking Exchange indicates Canadians who have shared content in the past month, did so for a variety of reasons. The statistics were collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior.
Facebook announced this week that there are 19 million active Canadian Facebook users each month, and 14 million of those are daily users. In fact, at 74% Canada’s daily Facebook usage is above the global average (61%) and higher than the US average (70%). That’s a huge pie and most of us are hungry for […]
French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.