Statistics

Remote Hiring, Virtual Employment and Telecommuting in Canada ©

Remote Hiring, Virtual Employment and Telecommuting in Canada ©

From ‘The Cloud’ to business phone collaboration systems, it has never been more practical and profitable to facilitate telecommuting (AKA virtual commuting, mobile commuting, teleworking, remote working).  Part-time or full-time virtual teams have many proven benefits for employers, staff, and the environment. A 2012 Reuters Ipsos worldwide poll indicated one in every five employees work […]

Hot Canadian eCommerce Market Captivates Merchants Globally

Hot Canadian eCommerce Market Captivates Merchants Globally

Data from a number of sources paints a bright picture of Canadian online retail. Sales and marketing insights, combined with Canadian web usage statistics, facilitate a sound strategy for 2017. An internet retail presence is more important than ever, as international retailers set their sights on the growing online shopping market in this country.

2016 Holiday Season – Canadian Online Shopping Forecast Data

2016 Holiday Season – Canadian Online Shopping Forecast Data

Welcome to our annual compilation of Canadian holiday season online shopping forecast data and statistics. Sharing a combo of Canadian online shopping predictions in one place, allows our readers to quickly evaluate their marketing and sales strategies. As we update throughout the holiday season, you can make strategic adjustments to ensure a highly profitable fourth […]

A Staggering 90% of Canadian Online Moms Love YouTube ©

A Staggering 90% of Canadian Online Moms Love YouTube ©

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

Canada Leads the World in Q2 Branded Content Click-Through Rates

Canada Leads the World in Q2 Branded Content Click-Through Rates

Polar has released data that indicates Canadian click-through rates (CTR) on branded content were the highest of all measured regions in the second quarter of 2016. Canada came in at over 45% above the average click through rate (0.31%) with a 0.41% CTR.

Canadian Digital Retail is Growing, But Continues to Lag (Statistics)

Canadian Digital Retail is Growing, But Continues to Lag (Statistics)

Canadian digital retail (eCommerce) is growing as more stores recognize the Internet as a necessary tool for success. Unfortunately, local stores continue to fall short of global standards, often with fatal results. A recent Ipsos Yellow Pages study has examined retail behaviour (both online and offline) in Canada, resulting in an insightful statistical snapshot of […]

2016 Canadian Digital Marketing Report

2016 Canadian Digital Marketing Report

Canadian businesses are thoroughly convinced of the benefits of digital marketing in 2016. Their budgets are expanding to include a full range of advertising across all digital platforms, from social media to search engines. Canadian marketing strategies have fully evolved to include content, social and mobile, in addition to more traditional online marketing like eMail.

2016 Canadian Social Media Use and Online Brand Interaction (Statistics)

2016 Canadian Social Media Use and Online Brand Interaction (Statistics)

Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]

Things Are Looking Up For Affiliate Marketing in Canada

Things Are Looking Up For Affiliate Marketing in Canada

Contributed by Greg Shepard It’s no secret; Canada is making up serious ground in the online marketing space. For much of the internet age, Canada has remained several years behind the U.S. in the area of eCommerce. Much of this stemmed from the high costs of less-than-ideal internet services and product shipping. Despite that, things […]

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

Canadian small businesses have struggled to keep up with eCommerce and multi-channel customer management. In fact, a 2015 Canadian Internet Registration Authority (CIRA) report found that 40% of Canadian small businesses didn’t have a website at all. Meanwhile, consumers in this country have fully embraced online shopping and product research.

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