Statistics

It’s Complicated: Ads With the MOST Clicks Returned 63% LESS Than Ads With the Fewest

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It’s Complicated: Ads With the MOST Clicks Returned 63% LESS Than Ads With the Fewest

September 14, 2026 – The video ads that people stopped to watch and clicked on the most often made back the least money, according to new data from Billo covering 88,329 Meta video ads.  Brands are setting Q4 creative and budget targets now, ahead of Black Friday, right before those targets scale into the year’s […]

Report: Canada’s Workforce Password Security and AI Disconnect

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Report: Canada’s Workforce Password Security and AI Disconnect

Cornwall, ON – May 5, 2026 — Zoho Corporation, a global technology company, today released the State of Workforce Password Security 2026, a global research study of 3,322 verified respondents across nine regions, six industries, and twelve roles. Conducted by Tigon Advisory Corp. on behalf of Zoho Vault, Zoho’s password management platform, the report documents […]

The Age of Influence: Canadians 55+ Driving Tech and AI Trends

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The Age of Influence: Canadians 55+ Driving Tech and AI Trends

TORONTO, Jan. 5, 2026 /CNW/ – Canadians 55+ now make up one-third of the population in Canada. There’s power in this demographic and their ability to influence trends and overlooking their influence could mean missing the boat on meaningful opportunities. At HomeEquity Bank, we acknowledge and celebrate them as trendsetters – and we’re sharing some […]

25% of Canadians Have a Side Hustle, Almost Half Sell Online

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25% of Canadians Have a Side Hustle, Almost Half Sell Online

A new Omnisend survey of more than 1,000 Canadians shows that side hustles are quickly becoming a defining feature of modern work culture. As many as 25% in Canada currently run one, with the vast majority (72%) motivated by financial need. Of those, 48% have turned to online sales, with 70% of them earning on […]

Research: New Consumer Landscape is Driven by ‘Valuespending’

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Research: New Consumer Landscape is Driven by ‘Valuespending’

Editor’s Notes You may not be familiar with the term Valuespending, used throughout the below press release. Otherwise known as Values-Based Spending, Valuespending brings deeper meaning to how we budget and spend our money. With considerations like values, goals, national loyalty, charity, and quality-of-life, it turns each transaction into a mindful, purpose-driven, fulfilling experience.

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