Statistics

2012 Canadian Holiday Sales Down, Online Shopping Up (Statistics) ©

Statistics Canada has released a discouraging report of December, 2012 retail sales in Canada, which declined 0.9% (excluding motor vehicle and parts dealers). Sales fell 1.6% in volume, with most merchants reporting less sales in December. All provinces reported a decrease in retail sales. RBC reported this month that 69% of Canadian shoppers stayed within […]

Internet and Tech Companies Top List of Canada’s Most Influential Brands (Statistics)

Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies.  Five of their top 10 choices fell into these categories, including the top four.  That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.

Internet Mistrust Causes eGeneration Gap: Canadian Seniors vs Youth (Statistics) ©

Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage.  What they’re doing online is often different than younger surfers, including listening to music or watching videos.  This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US.  All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]

Report: Canadian Moms Love Social Networks {Statistics and Tips} ©

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting.  The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.

Ebook and Online Sales Blamed for Drop in Canadian Offline Book Sales ©

Third quarter ‘brick and mortar’ book sales have dropped by comparison to this time last year, according to BookNet Canada. Data obtained from 665 Canadian retail locations indicate an overall 6.4% drop in dollar value and a drop of 9.5% in unit sales.

Starting a Canadian Small Business Costs Less Than You Think [Statistics] ©

Starting a Canadian Small Business Costs Less Than You Think [Statistics] ©

Intuit Canada produces TurboTax and Quickbooks, Canada’s leading financial management and accounting software for small businesses and the self-employed. They’ve recently released the results of their Canadian entrepreneurship survey of 500 successful Canadian entrepreneurs, and we think you’ll be encouraged by what they found.

The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]

Canadian Retail Halloween Spending [Statistics] ©

Running Halloween promotions in Canada can pay off in a big way, according to predictions from The Consolidated Credit Counseling Services of Canada, and a recent survey from the Retail Council of Canada.  Be they your own products or an affiliate’s products, cashing in on the third most lucrative retail season can get the year’s […]

Canadian E-Commerce Sales Growth Will Outpace US [Statistics] ©

Canadian E-Commerce Sales Growth Will Outpace US [Statistics] ©

According to eMarketer research, Canadian online B2C (business to consumer) sales growth will exceed US e-commerce growth until at least 2016.