Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.
Canadian web-based and e-Commerce-enabled retail stores are enjoying growth that brick & mortar establishments can only dream of, according to a MasterCard Canada SpendingPulse (TM) Report that “demonstrates e-Commerce is the shining light in retail”. All indicators suggest retail establishments in Canada would be well-advised to set up online shopping if they want to thrive.
I prefer to manage social networks individually so I can tweak the post to grab the attention of the various personalities attracted to each. I also like to avoid confusing social media cross-over, such as #hashtags in a Facebook post. I feel it’s good for my marketing mind to keep in touch with each network […]
They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses. They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]
Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers. Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]
The latest Twitter study from Semiocast indicates that the social media network reached half a billion accounts last month, lead by the US. Japan remains one of the most active countries, although growth has slowed. Top 10 Countries in Twitter Accounts US Brazil Japan UK Indonesia India Mexico Canada Spain Philippines There’s a marked difference […]
There has never been a better time to do business online in Canada or to target the online Canadian market. According to ComScore’s 2012 statistics, Canadians over the age of 15 continue to lead the world in Internet usage, coming in first place of 11 countries (including the US & China). They spend an average […]