The data is flowing in for the 2014 holiday season and we’re seeing more numbers for Canada than ever before. For this article, we’re focusing on which Canadians are buying what. How important are these insights into Canadian holiday shopping habits? VERY important, when you consider Canadians spent $2.8 billion online in December 2012, and […]
Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results.
A recent Ipsos poll done in cooperation with the BC Association of Integrated Marketers, reached into the minds of British Columbia marketing professionals. The resulting statistics provide insight into the practices, concerns and information sources of these Canadian experts.
The latest Ipsos Canadian Inter@ctive Reid statistics indicate that 82% of all online Canadians have shopped online in the past year, spending an average of $954. Older Canadians are joining the younger generation in online shopping, but young Canadians are more likely to use mobile devices. The report brings encouraging news for eCommerce in this […]
The Bank of Montreal focused on students seeking a secondary education in their 2014 Post-Secondary Student Survey. The bank also revealed that total retail sales are expected to climb 3.5-4% this back-to-school season, making it one of the most busy times of year for retailers. Last year, the estimated average amount spent on school supplies […]
Canadian businesses are getting ready to take on eCommerce but the majority of them aren’t there yet. According to Statistics Canada, only 13% of Canadian companies sold goods and/or services online in 2013, totaling about $136 billion (up from $122 billion in 2012). 64% of those companies were larger enterprises, which sold about $87 billion […]
eCommerce has been proven time and time again as the future of business, but there has been a huge barrier in Canada that prevented us from competing with other countries. Canada Post has continued to gouge Canadian businesses, refusing to entertain any feasible ideas to make shipping affordable. Their consistent answer to losses is to […]
In their 2014 benchmark merchant data for Q1, Demac Media included an interesting comparison between mCommerce performance and traditional desktop eCommerce in Canada. The data in the report was obtained from participating Shopify Canada and Magento merchants.
I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best […]
“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]