There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
I’ve been doing a lot of research into website hosting lately, as I prepare to move to a more robust, reliable host. In doing so, I have come up with a list of considerations involved with reviewing each hosting option. I’ve expanded upon that here in the hopes of helping more Canadian companies find hosting […]
We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers. Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally and securely. The […]
Fraudulent online transactions are the dark side of eCommerce. The Internet is the “wild west” of fraud in a world that is becoming more secure at the offline payment level. It has become a point of easier access, without signatures, PIN numbers and chips.
We’ve outgrown our current website design. To better serve our readers, we will be upgrading our standard blog to a magazine-style website. This will be done live over the weekend, so please be patient if you’re visiting us before Monday, February 22nd. If you find any bugs after that, please let us know and we’ll […]
Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]
According to a recent retail forecast from The Centre for Retail Research, online shopping via mobile device (tablets and smartphones) will increase in Canada to 16.2% in 2015, up from 11.3% in 2014.
Mobile devices are winning the Internet race by a nose, according to ComScore. Their data indicates Canadians are accessing the Internet using their tablet or smartphone 51% of the time, slightly passing computer/laptop access at 49%. Approximately 5% of Canadians only use mobile devices. Not surprisingly, mobile is expected to continue leading the pack by […]
Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience. In a new […]
If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]