Website Development Archives - Page 2 of 2 - Canadian's Internet Business

The Top 8 Pages to Optimize on B2B Websites

By Melody McKinnon on September 17, 2014 5 Comments B2B Marketing, Canadian e-commerce, Canadian marketing, Canadian web-based business

Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience. In a new […]

10 Tips for Taking Product Photos That Sell Online ©

By Melody McKinnon on May 12, 2014 12 Comments Blogging, Canadian e-commerce, Canadian marketing, Canadian Retail, Sales

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]

Mobile Facebook Use Increases in Canada: Work it to Your Advantage ©

By Melody McKinnon on February 23, 2014 2 Comments Canadian consumers, Canadian Mobile Marketing, social media

Canadians love Facebook, with some 14 million logging in every single day and 19 million logging in at least once per month. Those numbers have remained steady for the past year, but how we access Facebook has changed significantly. Jordan Banks, Managing Director at Facebook Canada, reports a 15% increase in Canadian Facebook users who […]

Mobile Surpasses PC Use and Video Rules in Canada (Statistics) ©

By Melody McKinnon on December 26, 2013 3 Comments Canadian consumers, Canadian e-commerce, Canadian Mobile Marketing, Canadian statistics, Canadian video marketing

The Canadian Internet Advertising Bureau (IAB) has released its 2013 Canadian Media Usage Study (CMUST) data obtained from a variety of sources. The statistics indicate Internet access via mobile devices has surpassed web surfing via PC. Mobile devices include smartphone and tablet use, which combined account for almost half of the time Canadians spend online. […]

Bring Visitors Back with WordPress Community Plugins ©

By Melody McKinnon on May 3, 2013 16 Comments Canadian business community, engagement, website development, website traffic, WordPress

We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]

WordPress Blog Plugins That Pay for Themselves (Many Times Over) ©

By Melody McKinnon on April 11, 2013 17 Comments Canadian Blog, Canadian Blogging, Canadian e-commerce, website development

One of the most important reasons Canadian businesses choose WordPress for their domain blog, is the many choices of quality plugins. Plugins can add a vast array of features to your blog, including those that facilitate monetization and overall business success. While there are many free WordPress plugins, it’s important to choose the ones you […]

15 Easy Ways to Let Search Engines Know Your Business is Canadian

By Melody McKinnon on March 16, 2013 10 Comments Canadian e-commerce, Canadian marketing, Canadian Retail, Canadian Search Engine Optimization, Canadian web-based business

Some of the most commonly used search words by Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the location of business websites, be that […]

By Melody McKinnon on March 4, 2013 10 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian small business, Canadian statistics, home-based business Canada, website development

I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]

By Melody McKinnon on January 21, 2013 6 Comments Canadian marketing, Click-Through Rate (CTR), Google, Search Engine Optimization (SEO), website development

Canadian Internet entrepreneurs can always use a boost in click-through rates from search engines. In this post, Thomas McMahon shares his tips for using Rich Snippets to make your webpage stand out on search engine result pages so you can grab those clicks! Make sure you don’t abuse this trick, however, or it may backfire […]

Should you Register a .ca Domain for your Canadian Business?

By Melody McKinnon on November 5, 2012 6 Comments Canadian e-commerce, Canadian entrepreneur, Canadian web-based business, website development

One of the first decisions you have to make when starting your online business in Canada, is whether or not to use a .ca domain name. Even if you’re not ready to go live with a website, your own domain name can be used for secure, custom eMail, redirecting to your social media or other […]