Also known as e-Coaching or e-Training, online teaching can be in the form of eBooks, special reports, whitepapers, podcasting, video, and/or private membership sites. These info-products can be sold individually or be combined into full eCourses. Online coaching can be a business on it’s own featuring your expertise, be used to compliment an existing online […]
Freelancing has always been around, but it has exploded online in the past decade. This evolution of self-employment is often referred to as the “Gig Economy” or “Freelance Economy”, with both the freelancers and businesses of all sizes embracing it. Specialized freelancers can earn serious money, depending on the demand and level of competition in […]
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]
Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Self-Publishing Books 101: A Step-by-Step Guide to Publishing Your Book in Multiple Formats, a free eBook by experts Shelley Hitz and Heather Hart. It’s an info-packed 166 pages that will leave you ready, willing and able to […]
Print book sales revenue is on the decline. That has many Canadian publishers, book retailers, and even literacy advocates in a panic. The good news, however, is that people aren’t reading less, they’re just reading differently.
The popularity of indie publishing and info-products has created a demand for supporting tools for both designers and authors. There is no question that a professional, eye-catching design can significantly increase sales of eBooks, audio products, software, app’s, and eLearning products. Applying that design to 3D covers makes the product more tangible to potential buyers. […]
For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as […]
A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]