Writing / Publishing / Infopreneur

September Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

May Marketable Holidays & Observances (Canadian & Global)

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Canadian Ebook Retail Sales and Distribution Statistics ©

Canadian publishers were surveyed by Booknet Canada to determine their eBook sales and distribution strategy and results in 2013. Almost 90% of respondents publish in the eBook format. A strong 80% of respondents reported eBook sales in Canada through multiple channels in the past year. Retail is the most successful sales channel overall, lead by […]

Writing with Clarity Online: Cheat Sheet (Infographic) ©

Online writing may include blogging, marketing copy, website or newsletter content and they all share the need for clarity.  One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always been […]

Motivation and Tips for Your First Year of Blogging ©

Motivation and Tips for Your First Year of Blogging ©

Many Canadian businesses and potential bloggers are intimidated by (or frustrated with) building a following.  Starting a Blog is like walking onto the stage of an empty concert hall and starting to sing.  Maybe you’ve put out a few flyers and told your friends, but to fill the theatre you have to entice them with […]

7 Ways Stealing Content from other Sites can Ruin Your Business ©

7 Ways Stealing Content from other Sites can Ruin Your Business ©

As a business writer of original content, I take pride in giving it all I have.  I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts.  Then, I apply writing and marketing skills to produce a useful, original article. Unfortunately, dedication to quality work puts a target on my […]

Canadian Book / eBook Sales Statistics ©

Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. […]

How to Be a Freelance Writer in Toronto

Susan Varano offers some fantastic tips for freelancer writers living in Toronto and the rest of Canada.

10 Ways to Reduce Newsletter Unsubscribe Rates ©

10 Ways to Reduce Newsletter Unsubscribe Rates ©

I firmly believe that virtually every website should publish a newsletter (eZine).  There is still no better way to increase sales and keep visitors coming back for more.  We often focus on getting more subscribers to our newsletters and eZines, which is certainly important.  Just as critical, however, is hanging onto those subscribers.

Internet Mistrust Causes eGeneration Gap: Canadian Seniors vs Youth (Statistics) ©

Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage.  What they’re doing online is often different than younger surfers, including listening to music or watching videos.  This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.