Canadian's Internet Business

Canadian Digital and Mobile Communications Expenditures Data ©

Statistics Canada released its Household Expenditures Research Paper Series #1 in January, 2014.  The report includes expenditure data from their 2012 Survey of Household Spending. Communications expenditures included cell phone and Internet use.  These statistics were gathered from a sample of 17,557 households in 10 provinces.

Cell Phone Data

Mobile penetration in Canada has been rapid in the past couple of years, to a point that 2012 data isn’t much of an indicator of today’s cell phone use.

Digital Data

We expect the scales to tip significantly towards wireless connections when more recent data is released.

Do Canadian consumer statistics influence how you do business or marketing?  Please tell us about it in the comments below.

Source: Statistics Canada User Guide for the Survey of Household Spending, 2012

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