Small businesses in Canada are seriously lagging behind in selling online. They’re either too intimidated due to lack of knowledge, or they’ve tried and had minimal success. This eBooklet tackles both issues by teaching sellers how online selling is different from offline selling.
“There are some stark differences between face-to-face selling and online selling, so you need to learn how to adapt your message to an online audience, and how to identify your ideal buyer and speak to how your product benefits them,” suggests Ms. Jacobs.
Small businesses that don’t sell online are missing out on a huge market, including 51% of Canadians who shop online (spending an estimated 21 Billion last year) and 80% who research online before buying. A recent Ipsos survey found that more than 8 out of 10 connected Canadians have recently purchased online. TD Bank reported recently that 65% of shoppers who want to support Canadian small businesses, are seeking the ability to make payments or shop online. While the demand is obviously there, a 2013 RBC survey found a whopping 54% of small businesses don’t even have a website.
This eBooklet provides critical eCommerce guidance and insight to bring your business online successfully, including:
- Face-to-Face Versus Online
- Reaching your Ideal Buyer
- How to Tailor Benefits
- Product Descriptions & Photos
- Providing Social Proof to Gain Consumer Confidence
- Eliminating Purchase Anxiety
- Writing Compelling Sales Copy
✔ You may also be interested in reading:
Help for the 54% of Canadian Small Businesses Without a Website (Statistics)
Online Marketplaces for Canadian Sellers
10 Low-Cost Side Businesses you can Start Online from Home
Canadian Consumers Seeking Small Businesses Online (Statistics)
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