Canadian's Internet Business

How Top Companies Use Social Media [Statistics] ©

Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers.  Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that the top 10 Canadian companies participate in, although they may actually be present on additional networks.

  1. Toronto Dominion Bank is on Twitter, Facebook, YouTube and LinkedIn
  2. Bank of Nova Scotia is on Twitter, Facebook and YouTube
  3. The Royal Bank of Canada is on Twitter, Facebook and YouTube
  4. Barrick Gold is on Twitter, Facebook and Google+
  5. Suncor Energy is on Twitter, Facebook, YouTube, LinkedIn and Flickr
  6. Imperial Oil (Esso) is on Twitter, Facebook and YouTube
  7. Bank of Montreal is on Twitter, Facebook, YouTube and LinkedIn
  8. CIBC is on Twitter and Facebook
  9. Potash Corp. of Saskatchewan is on Twitter, Facebook, YouTube & LinkedIn
  10. Teck Resources is on Twitter and LinkedIn

Check out more Canadian companies listed in The Globe & Mail’s Report on Business Magazine article, Ranking Canada’s Top 1000 Public Companies by Profit.

Unfortunately, you’ll have to do some legwork to study Canadian business social media statistics. For a global perspective, we have the latest research done by Burson-Marsteller and Visible Technologies.  The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of Twitter, Facebook, YouTube, Google+ and Pinterest. Visible Technologies provided additional data for online discussions of Fortune Global 100 companies, including how much consumers and other stakeholders talk about companies online via social networks, forums, blogs, review websites and news sites.  Following are the statistical highlights of the report.

Top Social Media Network Statistics

The Twitter platform has grown 700% in the past two years, to over 340,000,000 tweets per day or more than 3 billion tweets every three days.

As of March, 2012, Facebook had 901 million active users.  Nearly one in every seven humans on earth is an active Facebook user.

72 hours of video are uploaded to YouTube every minute.  As of May, 2012, more than 4 billion videos were viewed per day, and 800 million unique visitors visit YouTube each month.

Social Network Usage By Global 100 Companies

Companies using at least one social media platform increased by 10% since 2010 to 87% in 2012

Percent of Fortune Global 100 Companies with:

Twitter – 82%
YouTube – 79%
Facebook – 74%
Google+ – 48%
Pinterest – 25%

Online Mentions of Global 100 Companies

The Fortune Global 100 Companies were mentioned online 10,400,132 times in one month.

The average number of mentions per company in one month:

Twitter – 55,970
Forums – 19,739
Blogs – 19,610
News – 2381
Facebook – 4606
Video/Photo sites – 173
Reviews/Shopping sites – 36

The 10 global companies with the most online mentions were:

HP
Ford
Sony
AT&T
Samsung
Toyota
Honda
Wal-Mart
BP
Verizon

Number of Accounts on Each Network

Companies are creating multiple accounts to target audiences by geography, topic or service. Additional accounts may be established for customer service, general news, career opportunities, specific products/brands, or languages.

The average number of accounts per company on:

Facebook – 10.4
Twitter – 10.1
YouTube – 8.1
Google+ – 2.6
Pinterest – 2.0

Additional Statistical Tidbits

The average number of Twitter accounts that each corporate account is following increased by 182% since 2010, to 2062 in 2012. The average number of followers per corporate Twitter account nearly tripled in the last year to 14,709.  79% of corporate accounts engage on Twitter with retweets and @mentions.

74% of Global 100 Companies have a Facebook presence in 2012.  The average number of ‘Likes’ per page has increased 275% since 2010, to 152,646 in 2012.  Each corporate Facebook account has an average of 6101 people talking about it and 70% are responding to comments on their walls & timelines.  93% of Facebook pages are updated at least weekly.

Companies with YouTube channels increased by 39% in the past year, to 79% in 2012. Each corporate YouTube channel averages 2,024,931 views and 1669 subscribers.

Need some guidance?

Here are a few expert resources to help you learn more about using social media for business success:

Sources:
Burson-Marsteller
Visible Technologies
The Globe & Mail

——————————————

© CanadiansInternet.comContent on this website may not be used elsewhere without expressed permission. You are welcome to link to this post for reference, discussion, etc. Content theft will result in legal action. Thank you for respecting the effort that we have put into our original content. If you would like to have quality content created for you, please contact our writer directly.

DISCLOSURE: We may receive compensation for links to products on this website.

COMMENTS ARE MODERATED – Legitimate comments will be published after a short delay. Spam will not be published.

Save