Canadian's Internet Business

Grabbing the Guys as they Holiday Shop Online ©

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, a recent Ipsos holiday shopping survey found Canadian men spend an average of $1080 online, by comparison to $725 spent online by Canadian women.

It would seem that there’s a lot of money hanging around under the mistletoe with the male population. It doesn’t help that when asked, most Canadians will say they don’t want or need anything. Ipsos reported recently that almost half (48%) of Canadians say they don’t want anything for Christmas and the majority (61%) insist they don’t need anything. Clearly, men could use some help and guidance with holiday shopping online.

Grabbing Wandering Online Male Shoppers

We did some “street interviewing” to find out what guys find most helpful when shopping online. If you were to combine a frightened rabbit and a lost puppy with a “deer in the headlights” look, you’d get the look in the eyes we saw in most men when they were asked about holiday shopping. Following are some of the suggestions they have for improving their online shopping experience.

Getting into a guy’s head while he’s shopping online is well worth the effort, especially when you consider that it will also improve the eCommerce experience on your website for all visitors (male or female). It’s this type of creative thinking that gives you a competitive advantage and can result in 2013 being your most lucrative holiday season ever.

What are your plans to bring in the boys this holiday season? We’d love to hear your ideas in the comments below.

✔ You may also be interested in reading:
Connected Canadians: eCommerce and Internet Use Statistics
Canadian Consumers Seeking Small Businesses Online (Statistics)
Economical Hiring – A Marketing Assistant Can Manage Your Online Presence
7 Ways to Reach More of the 19 Million Canadian Facebook Users
Affiliate Marketers Reveal 2013 Top Networks, Income and More (Statistics)

Data Source: Ipsos

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