How to Get eCommerce Holiday Shoppers to Buy Early ©

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

Every year, more Canadians do their holiday shopping online, citing convenience, crowds and selection as their primary motivators.

“With regards to Canadian retailers, it’s not surprising that more than half of respondents shopping within Canada are shopping online,” said Craig Calvert, Director of Customer Solutions, UPS Canada. “We continue to see an increase in e-commerce, which plays a key role in the growth and success of Canadian small and medium sized businesses.”

How to Get eCommerce Holiday Shoppers to Buy Early

Unfortunately, consumers may object to facing this expensive season so early.

Here are a few tips for getting online shoppers into the holiday spirit:

  • Focus on shipping – Explaining yourself is the best way to overcome objections of early promotion.  Mention the shipping consideration in your marketing so it not only explains why you’re promoting holiday shopping so early, but also reminds shoppers that they should get at it. It’s a good time to offer free shipping as well.
  • Have an early ‘Black Friday’ or ‘Cyber Monday’ sale.
  • Offer an early bird discount – It could be savings on their entire order or a screaming good deal on one product to get them into your website.
  • Offer a freebie with all orders placed before October 31st.
  • Have a contest with a Christmas shopping theme offering holiday cash or gift certificates as prizes.
  • Add a shopping guide to your site with your products and/or affiliate products.© Christmas holidays e-commerce marketing Canada
  • Put together your own online version of the Sears Wish Book catalogue.
  • Kick start your holiday eMail marketing. It’s a good time of year to invest in professional email marketing tools, such as Constant Contact, Aweber, or ConvertKit (for bloggers).

B2B sites can get in on this too!

  • Encourage companies to order what they’ll need to promote their own holiday campaigns.
  • Company parties are booked from mid-November which necessitates early ordering.  Recommend gifts for employees and bosses, feature office party supplies, etc.
  • Advise businesses to get their purchasing done for last minute tax deductions.
  • Create urgency by mentioning employee vacations and other reasons that ordering later in the year is inconvenient. For example, if you sell manufacturing equipment that staff must be trained to use, you can suggest a company order the unit early to ensure everyone is available for training.

Once your strategy is in place, utilize everything in your marketing tool box to get the message out there ASAP.  Social media will be your best friend over the holidays for promotion and to gain ideas, identify needs that aren’t currently being met, provide customer service, etc.

Comment on Canadians Internet Business Have you started your eCommerce holiday marketing yet?  How do you introduce early Christmas campaigns?  Please share your comments below.

You may also be interested in reading:
How to Use Content Marketing to Skyrocket Holiday Sales
Start Holiday Online Marketing While Respecting Remembrance Day
2016 Holiday Season – Canadian Online Shopping Forecast Data
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7 Responses to "How to Get eCommerce Holiday Shoppers to Buy Early ©"

  1. Matia  September 18, 2017

    Sales start to pick up in October but it doesn’t hurt to give people a nudge. Costco has Christmas decorations ALREADY!

    Reply
  2. Marc Foster  September 13, 2017

    Before Halloween is a tough sell but we have to do it. I don’t usually use any holiday pictures or words until after Halloween but I do push gifts more. We do a gift guide every year too with mixed results. I do affiliate marketing though so it might be different for people who have their own products. Happy holidays!

    Reply
  3. Linden Carter  October 17, 2012

    The earlier the better! Well…within reason obviously. Merry Christmas everyone!

    Reply
  4. Gwendalyn  October 12, 2012

    Thanks, I thought my boss was going to commit me when I brought up Christmas in September but he liked your article.

    Reply
  5. Ruth Burgess  October 9, 2012

    We ran our first holiday sale at the end of September!!! Catalog merchants know how early you have to start in any mail order situation, just look at the sears wish book.

    Reply
  6. Aurthor  October 9, 2012

    I don’t even want to think about Christmas yet so I totally understand how others feel. It’s the nature of the online beast though and if we don’t hopt to it we’ll fall behind. Great advice.

    Reply
  7. nicole  October 7, 2012

    it’s tricky and a lot of people do object but I agree that if you just let them know why you’re starting promotions early they’re ok with it.

    Reply

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