Canadian's Internet Business

More Canadians will do 2013 Holiday Shopping Online (Statistics) ©

The first Canadian statistical predictions for the 2013 online holiday shopping season are beginning to roll in. All statistics this year point to the necessity of an online presence for Canadian businesses, preferably with eCommerce options. While statistics show most Canadians still prefer to shop from their desktop, SmartPhone usage of over 50% of mobile phone users in Canada has emphasized the importance of compatibility and multi-channel integration for both online and offline shoppers. All statistical indicators this year point to a lucrative 2013 online holiday shopping season in Canada.

2013 Canadian Holiday Shopping Statistical Predictions from RetailMeNot / Ipsos

RetailMeNot and Ipsos released the results of their 2013 International holiday shopping survey yesterday. The survey covered holiday spending and online shopping preferences.

The online holiday shopping season starts earlier and slows down sooner due to shipping times. Online stores can begin to target seasonal shoppers as early as October. That doesn’t mean you have to start a holiday theme campaign that early (most consumers will object to that). You can, however, begin offering competitive deals, activate free or reduced shipping, focus your search advertising on gifts, tailor your blog content, etc.

Let the Ghost of Christmas Past be your Guide

Past data and analytics provide a more solid base than predictions.

December 2012 Canadian Online Shopping Statistics from MasterCard:

“eCommerce is the new frontier for many Canadian companies looking to grow their base and put their products in the hands of consumers,” said Michael McNamara, VP of Research and Analysis for MasterCard Advisors SpendingPulse. “While online shopping shares typically peak during the holiday season, the size of the share in Canada this year is definitely a pleasant surprise for online merchants.”

Canadian online shopping growth is expected to outpace the US for the next several years.  eCommerce is undeniably the future of retail sales, be it entirely web-based businesses or ‘brick and mortar’ businesses offering online shopping options. For most, eCommerce is a simple matter of getting a domain name (we use reputable & well-established Dotster) and choosing website hosting with e-commerce / catalogue support (such as Yahoo, iPage, or Shopify Ecommerce).  The longer Canadian businesses delay bringing their company online, the more money they’ll leave on the table.

How are you preparing for the 2013 online holiday shopping season? Please add your comments below.

Sources:
RetailMeNot.ca
Mastercard

You may also be interested in reading:
Canadian Online Shopping and Digital Demands (2013 Statistics)
2012 Canadian Holiday Shopping Statistics and E-commerce Tips
7 Ways to Reach More of the 19 Million Canadian Facebook Users
Canadian Digital Behaviour for Businesses (Statistics)
Shop Canada Online (Free Holiday-Theme Graphic)

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