Online Marketplaces for Canadian Sellers

76% of Canadians are purchasing online, and will be spending 39 billion by the end of 2019, according to a 2017 eTail Canada report. Online marketplaces offer a way to sell online with or without a website of your own. They also allow you to sell on some of the hottest online shopping sites in the country.

The structure for each varies, but the standard offering is a place to sell your products online where the traffic is high and the marketing is done for you.  The larger marketplaces like Amazon.ca have millions of visitors every year, which could seriously increase your sales and build your brand. What a great way to test-drive the online market for your products!

Unfortunately, Canadians don’t have as many online marketplace options as other countries, but that is improving as international businesses realize the profit potential here. We’ve compiled a list of Canada-friendly marketplaces to help you get started. We’ll update the list as new marketplaces open to Canadian sellers.

Online Marketplaces for Canadian Sellers

Newegg Canada boasts more than 20 million annual customer visits. You must be approved before selling products on Newegg.ca. They charge a commission, but sometimes they have a commission special with reduced rates.

Best Buy Canada marketplace gives you access to over 225 million visitors per year. They say their fees are competitive with other online marketplaces and there is no setup fee.

eBay has a complicated fee schedule but they do seem to be working on improving that. The fees can add up quickly if you aren’t careful. eBay is downright paranoid about anyone using their marketplace to promote their business directly, so you won’t be able to mention your website or even an email address.

Amazon is the recognized giant in the marketplace category, with well over a hundred million unique visitors every month. This also means the space is more competitive so you should do some research. They charge a monthly fee for sellers selling more than 20 items per month, plus selling fees. A super easy option is to go with Fulfillment by Amazon (FBA).

eCrater offers a free store with no fees unless a buyer comes through their marketplace, for which they charge 2.9% of the sale.  You must agree to ship to the US to sell on eCrater.

Etsy is an international online marketplace for crafts and craft supplies.  Their fees are reasonable and the site is very popular.

iCraft Gifts is based in Canada and accepts only hand-crafted goods from sellers around the world. You must be the designer, creator or producer of your art, craft or fashion (no product resellers are permitted). Set up your account for $25 CAD and then pay listing fees for the items you list for sale. All payments are via PayPal.

Runway Crush offers an online boutique for Canadian designers of fashion and accessories.  They charge an 8% commission on items sold.

Big Apple Bargains sells crafts on consignment for Canadian artisans/crafters.

Walmart Canada Marketplace recently began accepting third-party sellers.

Local Classifieds

Kijiji.ca allows ad’s for individual items by any Canadian seller. You cannot list an item like a store advertisement, but you can include pick-up information. They allow a link that is specifically product-related or as an alternative form of contact.

CraigsList.org is less specific about what type of ad’s they allow. You can go with trial and error based on the same criteria as Kijiji.ca, or send the ad to Craig’s List staff to ask if it is acceptable.

VarageSale is focused on making local buying and selling safer through vetting users and the use of real names and photos. It’s a Canadian company targeting local sales throughout North America.

Drop Shipping and Auction Marketplaces for Canadians

Some marketplaces allow third party integration to facilitate drop-shipping, such as eBay or Amazon. This is usually done through a website host or eCommerce Platform, like Shopify Canada or BigCommerce. If you plan to sell on eBay, you’ll find some drop shipping companies are authorized eBay dealers with integrated features to make auction selling easier, like Wholesale2B. Please see our article, Drop Shipping / Wholesale for Canadian Sellers, for more information.

Auctions and online marketplaces can be more challenging than selling from your own website due to the competitive environment.  You can still come out on top with the proper use of data and competitive analysis. Canada’s Terapeak is a powerful tool that will give you a serious competitive advantage. You’ll gain access to insider eBay and Amazon.ca analytics for Canada, the US and other countries. You’ll be able to calculate your margins and monitor the listings, quantities, and prices from your competitors to stay ahead of market conditions.

Comment on Canadians Internet BusinessDo you sell through online marketplaces? Please share your experience or questions in the comments below.

✔ You may also be interested in reading:
10 Low-Cost Side Businesses you can Start Online from Home
Finding Suppliers for your Canadian Business
How to Develop Your Own Online Coaching Info-Products
10 Hot Product Niches to Sell or Drop Ship Online in Canada

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10 Responses to "Online Marketplaces for Canadian Sellers"

  1. Namrata  September 29, 2016

    This is very Extra Ordinary Posts and also very innovative website which provides latest and updated information.

    Reply
  2. Denise H  September 7, 2016

    I would like to start an online business but am wondering how Canadian sellers handle sales tax when selling to different provinces and states. Does this course address these issues? Any advice?

    Reply
    • Admin: Melody McKinnon  September 8, 2016

      Many eCommerce platforms have tax functionality built in, like Shopify Canada. You can find out more about the tax requirements of Canadian eCommerce on the Revenue Canada website.

      Reply
      • Denise H  September 8, 2016

        Thanks for your reply Melody. Looks like I have a lot of research to do.

        Reply
    • Pritam  December 27, 2016

      Hello Denise, I have understood your concern. My observation is, If you create a online marketplace or e-commerce website, you can sell your product or service over there. It is very fare policy where tax will be deducted based on the online transaction. I am working a USA registered company, providing online platform to make web based solution to our client. One of our Canadian e-commerce client is http://healthyplanetcanada.com/ . For more information feel free to reach me. I am available skype @ pritam2yk. Thanks and All the best.

      Reply
  3. citifysite  April 15, 2016

    Citify.ca is a new online market for local Canadian shop owners, suppliers, wholesalers and home based businesses to sell online to local and and across Canada by city. Free to set up shop 5% commission.

    Reply
  4. Eddie Crumb  January 1, 2014

    I’m not a big fan of shop.ca but the others have potential. Shop.ca is just too expensive for the average business owner in this country. Canada Post should start their own and INCLUDE free shipping.

    Reply
  5. Charity Niles  January 1, 2014

    Nice to see new opportunities for Canadians.

    Reply
  6. jasonbv  December 31, 2013

    I must be completely out of touch because I only knew about ebay & thought amazon was only for US sellers!! I’m excited to check them all out now.

    Reply
  7. Naomie (Victoria BC)  December 31, 2013

    Awesome! I’m determined to make more money online and hopefully quit my job by the end of 2014. Thanks for helping me on my journey to being a Canadian millionaire! 😉

    Reply

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